While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...
View articleGoogle is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleHere is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...
View articleHow do you monitor the performance of your display ads? Is your way the best way, or could you be missing a trick? Check out this handy guide to make ...
View articleThe image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...
View articleThe new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Read More...
View articleIf handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...
View articleFashion is all about being seen and being heard – and in today’s world, social media is a global-sized champagne reception darling. Read More...
View articleQuarterly spend on Facebook advertising increased 51% year-on-year (YOY) in Q2 2014 according to the latest data from Kenshoo. Read More...
View articleWith a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...
View articleA look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers....
View articleContentive, a leading digital and marketing agency and the publisher of .rising, seeks an outstanding Digital Marketing Executive with 3-5 years’ expe...
View articleHere are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an inte...
View articleInvesting in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate m...
View articleWhen used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...
View articleThe introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. Ho...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleThe growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...
View articleThe job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...
View articleAlthough marketing automation tools help to make marketers' lives much more manageable, they do not in fact "automate" a marketer's job. There is stil...
View articlePart three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...
View articleHere's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...
View articleQuality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleNow that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...
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