Optimizing Blogs for the Search Engines
Search

Optimizing Blogs for the Search Engines

19y Shari Thurow

Optimizing Blogs for the Search Engines

How can blog pages be both search engine-friendly and search-friendly? Read More...

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Local Search Advertising, Part 1: Audience Targeting Options
Local

Local Search Advertising, Part 1: Audience Targeting Options

19y Patricia Hursh

Local Search Advertising, Part 1: Audience Targeti...

A two-part series on effective and practical local search advertising targeting options and campaign strategies. Read More...

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A Good First Impression Equals Stronger Opt-In Relationship
Email

A Good First Impression Equals Stronger Opt-In Relationship

19y Stefan Pollard

A Good First Impression Equals Stronger Opt-In Rel...

You're going to collect more opt-ins than ever in the next nine weeks. Are you ready to welcome them? Read More...

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Optimizing for Snippets
Email

Optimizing for Snippets

19y Jeanne Jennings

Optimizing for Snippets

Do you optimize for snippets? Do you even know what snippets are? Read More...

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U.S. Mobile Web Adoption Slow
Data insights

U.S. Mobile Web Adoption Slow

19y Enid Burns

U.S. Mobile Web Adoption Slow

A lower percentage of Americans access the Internet on mobile devices than Europeans, though U.S. users frequent portals more often. Read More...

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Hollywood's Web Spend Lags Behind Adoption
Media

Hollywood's Web Spend Lags Behind Adoption

20y Robert Calem

Hollywood's Web Spend Lags Behind Adoption

Google funds a study that discovers in the film going populace a great reliance on the Web. Read More...

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Optimize for E-Mail First, Mobile Later
Media

Optimize for E-Mail First, Mobile Later

20y Rebecca Lieb

Optimize for E-Mail First, Mobile Later

If you're not a journalist, you've probably never seen the e-mails of press releases PR Newswire sends to the media Read More...

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Omniture Adds Optimization Tools for Social Media, Emerging Technologies
Media

Omniture Adds Optimization Tools for Social Media, Emerging Technologies

20y Kevin Newcomb

Omniture Adds Optimization Tools for Social Media,...

The latest release of the SiteCatalyst Web analytics platform adds technology and best practices guidelines for emerging Web technologies. Read More...

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Using Transactional Messages to Grow Your Opt-In E-Mail List
Email

Using Transactional Messages to Grow Your Opt-In E-Mail List

20y Jeanne Jennings

Using Transactional Messages to Grow Your Opt-In E...

Some more tips for getting more from your transactional e-mail. Read More...

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E-Mail Marketing: Measuring and Optimization After the Click
Actionable Analysis

E-Mail Marketing: Measuring and Optimization After the Click

20y Shane Atchison

E-Mail Marketing: Measuring and Optimization After...

Apply Web analytics best practices to e-mail marketing. Read More...

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The Risk of Conversion Rate Optimization
Analytics

The Risk of Conversion Rate Optimization

20y Bryan Eisenberg

The Risk of Conversion Rate Optimization

Are you optimizing your optimization? Read More

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Real Estate Ad Shift Continues, But Web Adoption Is Mixed
Media

Real Estate Ad Shift Continues, But Web Adoption Is Mixed

20y Kate Kaye

Real Estate Ad Shift Continues, But Web Adoption I...

Realtors indicate they'll spend more online and less on print papers, but they're not exactly sold on online paper sites, search or other Web options....

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Multimedia Metadata Optimization
Search

Multimedia Metadata Optimization

20y Shari Thurow

Multimedia Metadata Optimization

Get a better handle on metadata optimization: a wakeup call for search engines. Read More...

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A Beginner's Guide to Search Engine Optimization
Search

A Beginner's Guide to Search Engine Optimization

20y Chris Sherman

A Beginner's Guide to Search Engine Optimization

New to the sometimes confusing and seemingly arcane world of creating search engine friendly Web sites? A new book offers a systematic, commonsense ap...

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Slow Adoption for Mobile Video
Audience

Slow Adoption for Mobile Video

20y rumo

Slow Adoption for Mobile Video

Over half of mobile video equipped consumers don't bother to watch. Read More...

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ZenithOptimedia Ups Internet Ad Spend Outlook Again
Media

ZenithOptimedia Ups Internet Ad Spend Outlook Again

20y Enid Burns

ZenithOptimedia Ups Internet Ad Spend Outlook Agai...

UPDATE: The Internet's share of the ad market in 2008 is now expected to grow to 7 percent. Read More...

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Too Many Digital Video Delivery Options
Audience

Too Many Digital Video Delivery Options

20y Enid Burns

Too Many Digital Video Delivery Options

The rush of video to the Web brings more delivery options than consumers care to use, as new portable devices with video playback capabilities come to...

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Google's Click Settlement: Should You Opt In or Out?
Paid Search

Google's Click Settlement: Should You Opt In or Out?

20y Kevin Lee

Google's Click Settlement: Should You Opt In or Ou...

Some thoughts on Google's settlement and what action you should consider taking. Read More...

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ZenithOptimedia Gets Serious about Interactive
Media

ZenithOptimedia Gets Serious about Interactive

20y Kate Kaye

ZenithOptimedia Gets Serious about Interactive

Interactive media just gained more clout at ZenithOptimedia Read More...

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[X+1] Brings Optimization to Japan
Media

[X+1] Brings Optimization to Japan

20y Kevin Newcomb

[X+1] Brings Optimization to Japan

The marketing optimization firm has teamed with local interactive agency spicebox. Read More...

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The Optimization Firm Formerly Known as Poindexter
Media

The Optimization Firm Formerly Known as Poindexter

20y Enid Burns

The Optimization Firm Formerly Known as Poindexter

In an effort to demonstrate its history as a marketing optimization firm, Poindexter Systems decided to rebrand its products, and itself Read More...

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DoubleClick Bows Optimization Tool
Media

DoubleClick Bows Optimization Tool

20y Kevin Newcomb

DoubleClick Bows Optimization Tool

DART Adapt matches ads to the audience most likely to convert based on statistical modeling. Read More...

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Authentication Adoption by the Numbers
Media

Authentication Adoption by the Numbers

20y Rebecca Lieb

Authentication Adoption by the Numbers

E-mail infrastructure player IronPort, which monitors over 1/4 of global e-mail traffic through its SenderBase network, has some new statistics on the...

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Global Internet Adoption Slows While Involvement Deepens
Audience

Global Internet Adoption Slows While Involvement Deepens

20y Enid Burns

Global Internet Adoption Slows While Involvement D...

Internet adoption remains slow in North America while other countries continue to grow to saturation levels. Read More...

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Search Engine Optimizing for Europe
Search

Search Engine Optimizing for Europe

20y Mike Grehan

Search Engine Optimizing for Europe

A couple of leading German SEO experts talk about optimizing sites for Germany and beyond. Read More...

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RSS Means Change Your E-Mail Opt-In Model
Media

RSS Means Change Your E-Mail Opt-In Model

20y Rebecca Lieb

RSS Means Change Your E-Mail Opt-In Model

The double confirmed opt-in e-mail subscription model has always been the highest industry standard Read More...

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Most Opt-In E-Mail Sent to Web-Based Accounts
Data insights

Most Opt-In E-Mail Sent to Web-Based Accounts

20y Enid Burns

Most Opt-In E-Mail Sent to Web-Based Accounts

Many Internet users sign up for opt-in mailings with a Yahoo!, Hotmail or other Web-based accounts. Read More...

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The Value of Site-Side Analytics and Optimization
Analytics

The Value of Site-Side Analytics and Optimization

20y Jason Burby

The Value of Site-Side Analytics and Optimization

Why do marketers optimize their campaigns, but not their Web site? Read More...

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