Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout...
View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View article180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...
View articleModern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...
View articleJani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition. Read More...
View articleA Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...
View resourceWondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...
View articleIn the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...
View articleNick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...
View articleComplex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...
View articleDr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...
View articleAppeal to a wider audience by making marketing more accessible and inclusive, details Tylor Loposser, Art Director at Emma, a CM Group company. Read M...
View articleYaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...
View articleIn our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...
View articleJim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...
View articleFuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers mo...
View articleWant to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...
View articleMindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...
View articleBusiness decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...
View articleThe convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...
View articleOne-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...
View articleAugmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...
View articleTo meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...
View articleChris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...
View articleJohn Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
View articleEmail marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...
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