A look at where marketing automation falls short
AI & Automation

A look at where marketing automation falls short

5y Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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A scalable lead generation platform drives local sales
Digital Marketing

A scalable lead generation platform drives local sales

5y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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The rise of CX-ops: Why your business strategy equation needs CX in 2021
Content

The rise of CX-ops: Why your business strategy equation needs CX in 2021

5y Dr. Gero Decker

The rise of CX-ops: Why your business strategy equ...

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. ...

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Design for inclusion: Embrace accessibility-based design
Design

Design for inclusion: Embrace accessibility-based design

5y Tylor Loposser

Design for inclusion: Embrace accessibility-based ...

Appeal to a wider audience by making marketing more accessible and inclusive, details Tylor Loposser, Art Director at Emma, a CM Group company. Read M...

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Why marketers need both rule-based and machine learning-based personalization
AI & Automation

Why marketers need both rule-based and machine learning-based personalizati...

5y Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Best practices for influencer marketing to Gen Z post COVID-19
Digital Marketing

Best practices for influencer marketing to Gen Z post COVID-19

5y Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

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Tech Talk with Jivox: Personalization and ecommerce marketing
Advertising & Promotion

Tech Talk with Jivox: Personalization and ecommerce marketing

5y Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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Digitizing engagement: The next wave of innovation for virtual events
Digital Marketing

Digitizing engagement: The next wave of innovation for virtual events

5y Jim Sharpe

Digitizing engagement: The next wave of innovation...

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...

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In 2021, what’s old will be new again in marketing
Digital Marketing

In 2021, what’s old will be new again in marketing

5y Chris Howard

In 2021, what’s old will be new again in marketing

Fuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers mo...

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Five tips to generate technology leads
Data

Five tips to generate technology leads

5y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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Ways in which an LMS can help your creative team
Digital Marketing

Ways in which an LMS can help your creative team

5y Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

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How can AR contribute to business decision making
AR & VR

How can AR contribute to business decision making

5y Yasmine Dehimi

How can AR contribute to business decision making

Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...

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Why email is critical for closing the personalization gap with ‘MADtech’
Digital Marketing

Why email is critical for closing the personalization gap with ‘MADtech’

5y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021
Digital Marketing

Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

5y Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Why the time is right for augmented reality (AR) in marketing
AR & VR

Why the time is right for augmented reality (AR) in marketing

5y Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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How automation can enhance the retail experience in 2021 and beyond
AI & Automation

How automation can enhance the retail experience in 2021 and beyond

5y Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Why unlocking creative insights data is so important for digital campaign success
Data

Why unlocking creative insights data is so important for digital campaign s...

5y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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Behavior changes means new learnings for ecommerce retailers
Analyzing Customer Data

Behavior changes means new learnings for ecommerce retailers

5y John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021
Analytics

Jack of all trades: Why and how CMOs must master data to succeed in 2021

5y Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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Continuing trends & new opportunities: 5 predictions for email marketing
Digital Marketing

Continuing trends & new opportunities: 5 predictions for email marketing

5y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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[VIDEO] Fospha Tech Showcase: Cross-channel marketing measurements, customer acquisition and modelling
Report | Ecommerce

[VIDEO] Fospha Tech Showcase: Cross-channel marketing measurements, custome...

5y

[VIDEO] Fospha Tech Showcase: Cross-channel market...

During this Tech Talk showcase Foshpa will focus on covering three main things: how they optimize their cross-channel independent measurements, custom...

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Four marketing predictions for 2021
Digital Marketing

Four marketing predictions for 2021

5y Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

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Audio is the medium of the moment - so how can brands use it to connect?
Digital Marketing

Audio is the medium of the moment - so how can brands use it to connect?

5y Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
AI & Automation

Key Insights: Revenue attribution, digital titans, advertising & AI forecas...

5y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Steering retail into 2021 with digital at the wheel
Digital Marketing

Steering retail into 2021 with digital at the wheel

5y Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

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Fuze on setting a strong foundation for its ABM journey
Analytics

Fuze on setting a strong foundation for its ABM journey

5y Emily Ketchum

Fuze on setting a strong foundation for its ABM jo...

Commit to pilot programs and data before getting your ABM program off the ground. Read More...

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How well do you really know your customers?
Analyzing Customer Data

How well do you really know your customers?

5y Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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Thanks to intent data, B2B marketing & event marketing have finally collided
B2B

Thanks to intent data, B2B marketing & event marketing have finally collide...

5y Michael Balyasny

Thanks to intent data, B2B marketing & event marke...

2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...

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