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View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S. Census figures. This might j...
View articleSome of the world's Internet markets are mature, and some are not. Some have near-term potential, and others do not. Before you go starting or expandi...
View articleIs the online medium a direct-response vehicle? Or is it really a way to engage consumers, leading to branding? Jim thinks the medium can be both and ...
View articleLa donna mobile... But when it comes to buyers, not just women are fickle. Customers are human -- they can be as rational as logicians or as unpredict...
View articleWe've all heard the hiking disaster stories by now. So to avoid making headlines, here are some cool high-tech mapping and navigation tools to help yo...
View article"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...
View articleHow is a movie like a Web site? Before a single scene of a blockbuster gets filmed, the production crew has a complete map of the end product. They le...
View articleThese are pretty tough times, especially for those attempting to make IT investment decisions. Luckily, Philip has a clear plan of action, regardless ...
View articleMobile Internet use has been a technology in search of an application, but if it doesn't find one relatively soon, it may be looking for something els...
View articleIt was a great party while it lasted. Now get over your hangover, take a reality check, lower your expectations, be flexible, and go for the cash. Rea...
View articleIf you have ever brought up a child, you know that a seven-year-old is not terribly experienced in the ways of the world. So let's not be too hard on ...
View articleThe deal enhances the Web loyalty firm's offline footprint with broadened marketing and point-redemption opportunities. Read More...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
View articleThe performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's...
View articleStudies by Lyra Research and Scarborough Research agree that the Internet has become a popular medium for gathering information, but they disagree on ...
View articleAOL will use Cisco's flagship 12400 Internet routers to double thecapacity and coverage of its AOL Transit Data Network. Read More...
View articleMany online B2C operations came under fire and then went under, period, for extravagant spending on marketing. But while B2C spending was overblown an...
View articleIt's good news for e-mail marketers and list brokers -- but if reports are correct, it also hints at a decline in Web media income. Read More...
View articleIt's important to follow Web conventions when designing your site so people won't be confused. Here is a selection of the navigation and classificatio...
View articleHeidi has been a tireless chronicler of email marketing as it's practiced by companies large and small. Today she's stepping back from the front lines...
View articleAOL and Roper Starch have conducted their Cyberstudy report for three years to gauge consumer adoption and use of the Internet. Now, AOL Europe has go...
View articleA Web designer looks back at sites designed for high-tech clients, lamenting excesses of the IPO craze. Now that it's over, the persistent programmers...
View articleThe new airline-backed travel site will use messaging technology to updatetargeted banner ads on the fly. Read More...
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