Are you interested in maximizing your affiliate channel, but not sure how to improve the active rate of your program? With some advice from Shawn, you...
View articleThankfully, unlike Tocqueville's observations on democracy after his visit to the old New World (America), Greg's observations on e-business globaliza...
View articleDo you use your Web site for lead generation, qualification, and sales? Here's how to incorporate direct marketing techniques into your Web site for o...
View articleNo one in his right mind would disrupt the user experience, right? Well Chris isn't in his right mind and admits it. And he's a raving pragmatist to b...
View articlePixel tagging is commonly used to help determine which ads perform best in a given campaign. Few abuse this technique, but privacy advocates are suspi...
View articleLinux remains well behind operating systems such as Microsoft's NT and Sun's Solaris, but the open-source system does have a future in corporate compu...
View articleReporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...
View articleOnline ad sales continues to be the Achilles heel for the online media giant, which hopes to wean itself off of its marketing services business for th...
View articleWhat's more important than meta tags and link popularity when it comes to any search engine optimization (SEO) campaign? Heather and Jill share their ...
View articleThe media buyer's online group says iTV providers and advertisers need to understand consumer response and advertising's place in the nascent medium. ...
View articleThe Havas interactive agency tweaks its business to fit better with Euro RSCG's interactive agencies. Read More...
View articleWireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...
View articleThinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...
View articleA deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...
View articleThe patent-pending application allows streaming videos to be embedded into an HTML e-mail. Read More...
View articleThe consumer packaged goods giant taps startup Amicada for incentivized ad-viewing. Read More...
View articleAnother set of findings from SkyGo's Boulder, Colo. wireless study says WAP alerts can drive brand awareness and sales. Read More...
View articleNew marchFIRST CFO; CompUSA goes wireless; Access launches ad network Read More...
View articleConsumers are all for wireless advertising -- so long as the the ads are interactive and they believe the ads provide a useful service, according to a...
View articleAfter posting a widening quarterly loss last month, the firm sells a costly portion of its business and nabs a licensing deal. Read More...
View articleJust when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...
View articleThe industry's new standards promote creativity and encourage offline advertisers to move online, according to one industry-watcher. Read More...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleTracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from anothe...
View articleSmall businesses are not only increasing their use of the Internet to streamline operations, studies by Sage Research and Cahners In-Stat Group found ...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleAnother round of layoffs and plans to restructure for theConnecticut-based interactive agency. Read More...
View articleFew owners of wireless devices use the wireless Web, according to a study by Accenture, but that didn't stop 40 percent of device owners from saying t...
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