The Trade Desk SVP helps agencies understand the changing trends in media c...
The Trade Desk SVP helps agencies understand the c...
The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleHow COVID is helping marketers prioritize consumer privacy
How COVID is helping marketers prioritize consumer...
Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...
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Kochava
Kochava’s Unified Audience Platform provides precision omni-channel measurement ...
View VideoUnderstanding the role of voice in martech
Understanding the role of voice in martech
We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...
View articleA step back: IDFA’s impact on the advertising ecosystem
A step back: IDFA’s impact on the advertising ecos...
Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...
View article5 ways AI to improving conversions for ecommerce businesses
5 ways AI to improving conversions for ecommerce b...
From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...
View articleWhat to consider when marketing to multicultural audiences
What to consider when marketing to multicultural a...
With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...
View articleLeveraging the authority of LinkedIn influencers for B2B
Leveraging the authority of LinkedIn influencers f...
Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...
View articleThe 12Ps of marketing technology (martech)
The 12Ps of marketing technology (martech)
Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...
View articleBenefits of agility and four keys to creating an agile team
Benefits of agility and four keys to creating an a...
Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Read More...
View articleThe Social Advertiser's Guide to the 2020 Holiday ...
Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Read More...
View resourceMeasurement in a post-third-party ecosystem: Why your current benchmarks ar...
Measurement in a post-third-party ecosystem: Why y...
Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
View articleMaking SEO Predictable
With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the y...
View resourceTech talk with OnCrawl: The role of SEO in the greater digital marketing sp...
Tech talk with OnCrawl: The role of SEO in the gre...
In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overc...
View articleWhy marketing will improve thanks to the death of third-party cookies
Why marketing will improve thanks to the death of ...
Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleFive ways brands can win in the new ecommerce world
Five ways brands can win in the new ecommerce worl...
Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...
View articleComputer vision brings shoppable video to life
Computer vision brings shoppable video to life
Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...
View articleIt’s time to reevaluate your content management system (CMS)
It’s time to reevaluate your content management sy...
A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...
View articleFour steps to ABM fueled targeting for B2B marketers
Four steps to ABM fueled targeting for B2B markete...
ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...
View articleNew study shows digital engagement is key to post-pandemic ecommerce custom...
New study shows digital engagement is key to post-...
Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read More...
View articleKey Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020
Key Insights: Ecommerce, customer loyalty, the pla...
Fresh statistics on customer loyalty and ecommerce to help you formulate a winning ecommerce playbook, activate more purchases, and bump up sales. Rea...
View articleAssessing the ecommerce marketing landscape, or what changed in 2020?
Assessing the ecommerce marketing landscape, or wh...
SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...
View articleEmbracing digital excellence to create customer-driven experiences that exc...
Embracing digital excellence to create customer-dr...
Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...
View articleYou want to sell by subscription, but are you ready?
You want to sell by subscription, but are you read...
Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you...
View articleThe pivot to video is back, and that’s a good thing for innovation
The pivot to video is back, and that’s a good thin...
Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...
View articleComscore’s new trends report reveals significant spike in US OTT usage
Comscore’s new trends report reveals significant s...
We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleScaling ad revenue growth with first-party data expertise
Scaling ad revenue growth with first-party data ex...
As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleGet human in your marketing now to reach B2B buyers in 2021
Get human in your marketing now to reach B2B buyer...
In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by think...
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