Marketers play a critical role in unifying digital transformation goals
Content

Marketers play a critical role in unifying digital transformation goals

6y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes
Digital Marketing

Can retailers have a successful holiday season without Black Friday? The sh...

6y Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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The rise of the automation powered agency
AI & Automation

The rise of the automation powered agency

6y Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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Concerned about the attention economy? Demand more choice
Digital Advertising

Concerned about the attention economy? Demand more choice

6y Andrea Reichenbach

Concerned about the attention economy? Demand more...

Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...

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Data and Creative are the keys to success this holiday season
Digital Marketing

Data and Creative are the keys to success this holiday season

6y Ken Harlan

Data and Creative are the keys to success this hol...

MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing effo...

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COVID-related digital behaviors that won't be going away in 2021
Digital Marketing

COVID-related digital behaviors that won't be going away in 2021

6y Jim Yu

COVID-related digital behaviors that won't be goin...

As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...

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Creative content and to meet pandemic holiday demands
AI & Automation

Creative content and to meet pandemic holiday demands

6y Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

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Key Insights: Exclusive market intelligence and ecommerce highlights
Digital Marketing

Key Insights: Exclusive market intelligence and ecommerce highlights

6y Kamaljeet Kalsi

Key Insights: Exclusive market intelligence and ec...

Cyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Consumer behaviors and exclusive Market Intelligence report...

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How Coursedog is navigating an ABM journey
Case Study

How Coursedog is navigating an ABM journey

6y Jimmy Montchal

How Coursedog is navigating an ABM journey

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

6y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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The importance of innovating for the experience economy
Content

The importance of innovating for the experience economy

6y Jacqueline Dooley

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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Using the scientific method to test digital marketing strategies
Digital Marketing

Using the scientific method to test digital marketing strategies

6y Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

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10 tips to employ advertising on Amazon during peak season
Digital Advertising

10 tips to employ advertising on Amazon during peak season

6y Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

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Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions
Advertising & Promotion

Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season con...

6y Kamaljeet Kalsi

Key Insights: Ecommerce, omnichannel marketing, CT...

Customer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...

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Get human in your marketing now to reach B2B buyers in 2021
B2B

Get human in your marketing now to reach B2B buyers in 2021

6y Megan Thudium

Get human in your marketing now to reach B2B buyer...

Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...

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7 quick marketing fixes you can apply before the holiday season
Digital Marketing

7 quick marketing fixes you can apply before the holiday season

6y Evelyn Johnson

7 quick marketing fixes you can apply before the h...

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this ye...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing
AI & Automation

Tech Talk with MarketMuse: What a content intelligence solution can do for ...

6y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

6y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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Wake up call for content marketers, COVID-19 is still here
Content

Wake up call for content marketers, COVID-19 is still here

6y Dan Gerstenfeld

Wake up call for content marketers, COVID-19 is st...

Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...

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Holiday marketing: Get the data that puts you ahead of the competition
Competition

Holiday marketing: Get the data that puts you ahead of the competition

6y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

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Five key user acquisition strategies
Digital Marketing

Five key user acquisition strategies

6y Lomit Patel

Five key user acquisition strategies

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the five key user acquisition strategies to help you scale up your startup grow...

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The dark side of marketing technology (martech)
Digital Marketing

The dark side of marketing technology (martech)

6y Jacqueline Dooley

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

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Key Insights: Holiday sales predictions, milestone dates, and consumer online shopping challenges
Digital Marketing

Key Insights: Holiday sales predictions, milestone dates, and consumer onli...

6y Kamaljeet Kalsi

Key Insights: Holiday sales predictions, milestone...

Holiday sales will smash records, customers’ online shopping challenges, and how retailers can serve up shopping experiences fine as wine. Read More...

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Driving revenue and loyalty through precision commerce
Digital Marketing

Driving revenue and loyalty through precision commerce

6y Collin Cohen

Driving revenue and loyalty through precision comm...

Registria’s Collin Cohen shares why precision commerce is the next generation of commerce and how brands need to focus on product owners to achieve su...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

6y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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Tech Talk with Mopinion: How to improve your digital channels through user feedback
Data insights

Tech Talk with Mopinion: How to improve your digital channels through user ...

6y Bhavik Soni

Tech Talk with Mopinion: How to improve your digit...

In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

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4 simple steps to consistently improve customer experiences on websites
Customer experience

4 simple steps to consistently improve customer experiences on websites

6y Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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How to win at mindshare using content marketing?
Content

How to win at mindshare using content marketing?

6y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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