Understand consumers: The link between neuroscience and marketing strategy
Understand consumers: The link between neuroscienc...
When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleHow COVID-19 is affecting AI-based technology
How COVID-19 is affecting AI-based technology
It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...
View articleKey Insights: Leaders harness social media for digital transformation and c...
Key Insights: Leaders harness social media for dig...
Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...
View articleCTV advertising remains on the rise with new opportunities for Roku channel...
CTV advertising remains on the rise with new oppor...
The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...
View articleHow AI has evolved in the marketing industry – and where it’s headed next
How AI has evolved in the marketing industry – and...
Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...
View articleTech Talk with Pi Datametrics: Controlling your content performance with th...
Tech Talk with Pi Datametrics: Controlling your co...
Insights from data are only precious if they are actionable and value-led. Read More...
View articleWhy omnichannel marketing is the best strategy for short-term ad budgets
Why omnichannel marketing is the best strategy for...
Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...
View articleAffiliate never should have been a marketing channel
Affiliate never should have been a marketing chann...
Impact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mind...
View articleThe future of the mall
Rapid digital transformation and the ongoing pandemic have enforced whole scale changes to the retail world. Redpoint Global’s CMO, John Nash, discuss...
View articleThree predictions about the future of virtual & hybrid events
Three predictions about the future of virtual & hy...
A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...
View articleThe agile marketer: Building agility with technology and talent
The agile marketer: Building agility with technolo...
Bringing technology and talent to maximize market insights and prescribe action. Read More...
View articleKey insights: Content & experience tops martech, how brands can smash holid...
Key insights: Content & experience tops martech, h...
Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...
View articleAnswering the call for greater privacy by tapping AI
Answering the call for greater privacy by tapping ...
As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...
View articleCompassion in trying times
Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassio...
View articleThe importance of customer engagement in a digital-first environment
The importance of customer engagement in a digital...
Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...
View articleChoosing subscription software that’s right for your business
Choosing subscription software that’s right for yo...
There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...
View articleThe holiday guide to cross-platform social media advertising
The holiday guide to cross-platform social media a...
Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...
View articleThe cloud transformation has begun – are you ready?
The cloud transformation has begun – are you ready...
Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...
View articleThis is what a customer data platform (CDP) is designed to do
This is what a customer data platform (CDP) is des...
Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View articleBest Practice: Four ways to leverage lifecycle marketing
Best Practice: Four ways to leverage lifecycle mar...
Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
View articleThe B2B content that can help your sales team close
The B2B content that can help your sales team clos...
B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...
View articleThe Trade Desk SVP helps agencies understand the changing trends in media c...
The Trade Desk SVP helps agencies understand the c...
The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleHow COVID is helping marketers prioritize consumer privacy
How COVID is helping marketers prioritize consumer...
Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...
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Kochava
Kochava’s Unified Audience Platform provides precision omni-channel measurement ...
View VideoUnderstanding the role of voice in martech
Understanding the role of voice in martech
We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...
View articleA step back: IDFA’s impact on the advertising ecosystem
A step back: IDFA’s impact on the advertising ecos...
Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...
View article5 ways AI to improving conversions for ecommerce businesses
5 ways AI to improving conversions for ecommerce b...
From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...
View articleWhat to consider when marketing to multicultural audiences
What to consider when marketing to multicultural a...
With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...
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