Brands need to use the pandemic to clean up their data
Data

Brands need to use the pandemic to clean up their data

6y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

6y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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Digital transformation post-COVID presents huge opportunities for global export expansion
Digital Marketing

Digital transformation post-COVID presents huge opportunities for global ex...

6y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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Against market uncertainties, consumer data is marketers’ secret weapon
Analytics

Against market uncertainties, consumer data is marketers’ secret weapon

6y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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5 simple steps to choosing the right software, every time
Digital Marketing

5 simple steps to choosing the right software, every time

6y Alan Neal

5 simple steps to choosing the right software, eve...

Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks an...

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Making technical-SEO accessible to everyone
Digital Marketing

Making technical-SEO accessible to everyone

6y Tereza Litsa

Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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5 ways retailers are using AI to improve conversions
AI & Automation

5 ways retailers are using AI to improve conversions

6y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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Global Topology International Digital Marketing
Whitepaper | Digital Marketing

Global Topology International Digital Marketing

6y

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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8 key takeaways from ClickZ’s Marketing Automation Summit
AI & Automation

8 key takeaways from ClickZ’s Marketing Automation Summit

6y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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What leading consultants say about the usage of automation in marketing
AI & Automation

What leading consultants say about the usage of automation in marketing

6y Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

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Four ways to boost digital marketing effectiveness for retailers
Digital Marketing

Four ways to boost digital marketing effectiveness for retailers

6y Sylvie Tongco

Four ways to boost digital marketing effectiveness...

Selligent's Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to w...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform
Digital Transformation

Tech Talk with Maropost: Cloud-based unified marketing automation platform

6y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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5 leading providers of enterprise marketing automation solutions
AI & Automation

5 leading providers of enterprise marketing automation solutions

6y Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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How to convert passive screen-scrollers into customers using video
Digital Marketing

How to convert passive screen-scrollers into customers using video

6y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Why CRM and automation platforms go hand in hand
AI & Automation

Why CRM and automation platforms go hand in hand

6y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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How CMOs can drive growth through digital innovation
Digital Marketing

How CMOs can drive growth through digital innovation

6y DeepCrawl

How CMOs can drive growth through digital innovati...

DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...

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Key Insights: Amazon Prime Day 2020 highlights on sales and funding
Digital Marketing

Key Insights: Amazon Prime Day 2020 highlights on sales and funding

6y Kamaljeet Kalsi

Key Insights: Amazon Prime Day 2020 highlights on ...

All you need to know about Amazon Prime Day 2020, small and medium sellers see record-breaking sales crossing $3.5 billion, members saved over $1.4 bi...

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Gaining customer trust in the cookieless era
Data insights

Gaining customer trust in the cookieless era

6y Ken Nelson & Naresh Persaud

Gaining customer trust in the cookieless era

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...

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The key to growth marketing during uncertain times
Digital Marketing

The key to growth marketing during uncertain times

6y David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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Americans spent over 123 billion minutes streaming video content in just one week
Digital Marketing

Americans spent over 123 billion minutes streaming video content in just on...

6y Jacqueline Dooley

Americans spent over 123 billion minutes streaming...

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...

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The 4 essential elements of effective in-app advertising
Digital Advertising

The 4 essential elements of effective in-app advertising

6y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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The holiday season is already here: 3 considerations to inspire consumer engagement
Digital Marketing

The holiday season is already here: 3 considerations to inspire consumer en...

6y Michelle Engle

The holiday season is already here: 3 consideratio...

Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, ...

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Understand consumers: The link between neuroscience and marketing strategy
Analytics

Understand consumers: The link between neuroscience and marketing strategy

6y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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How COVID-19 is affecting AI-based technology
AI & Automation

How COVID-19 is affecting AI-based technology

6y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

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Key Insights: Leaders harness social media for digital transformation and customer service
Digital Leaders

Key Insights: Leaders harness social media for digital transformation and c...

6y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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CTV advertising remains on the rise with new opportunities for Roku channel owners
Digital Advertising

CTV advertising remains on the rise with new opportunities for Roku channel...

6y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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How AI has evolved in the marketing industry – and where it’s headed next
AI & Automation

How AI has evolved in the marketing industry – and where it’s headed next

6y Ben Aflalo

How AI has evolved in the marketing industry – and...

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...

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Tech Talk with Pi Datametrics: Controlling your content performance with the right data
Content

Tech Talk with Pi Datametrics: Controlling your content performance with th...

6y Team ClickZ

Tech Talk with Pi Datametrics: Controlling your co...

Insights from data are only precious if they are actionable and value-led. Read More...

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