Why omnichannel marketing is the best strategy for short-term ad budgets
Why omnichannel marketing is the best strategy for...
Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...
View articleAffiliate never should have been a marketing channel
Affiliate never should have been a marketing chann...
Impact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mind...
View articleThe future of the mall
Rapid digital transformation and the ongoing pandemic have enforced whole scale changes to the retail world. Redpoint Global’s CMO, John Nash, discuss...
View articleThree predictions about the future of virtual & hybrid events
Three predictions about the future of virtual & hy...
A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...
View articleThe agile marketer: Building agility with technology and talent
The agile marketer: Building agility with technolo...
Bringing technology and talent to maximize market insights and prescribe action. Read More...
View articleKey insights: Content & experience tops martech, how brands can smash holid...
Key insights: Content & experience tops martech, h...
Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...
View articleAnswering the call for greater privacy by tapping AI
Answering the call for greater privacy by tapping ...
As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...
View articleCompassion in trying times
Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassio...
View articleThe importance of customer engagement in a digital-first environment
The importance of customer engagement in a digital...
Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...
View articleChoosing subscription software that’s right for your business
Choosing subscription software that’s right for yo...
There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...
View articleThe holiday guide to cross-platform social media advertising
The holiday guide to cross-platform social media a...
Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...
View articleThe cloud transformation has begun – are you ready?
The cloud transformation has begun – are you ready...
Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...
View articleThis is what a customer data platform (CDP) is designed to do
This is what a customer data platform (CDP) is des...
Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View articleBest Practice: Four ways to leverage lifecycle marketing
Best Practice: Four ways to leverage lifecycle mar...
Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
View articleThe B2B content that can help your sales team close
The B2B content that can help your sales team clos...
B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...
View articleThe Trade Desk SVP helps agencies understand the changing trends in media c...
The Trade Desk SVP helps agencies understand the c...
The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleHow COVID is helping marketers prioritize consumer privacy
How COVID is helping marketers prioritize consumer...
Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...
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Kochava
Kochava’s Unified Audience Platform provides precision omni-channel measurement ...
View VideoUnderstanding the role of voice in martech
Understanding the role of voice in martech
We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...
View articleA step back: IDFA’s impact on the advertising ecosystem
A step back: IDFA’s impact on the advertising ecos...
Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...
View article5 ways AI to improving conversions for ecommerce businesses
5 ways AI to improving conversions for ecommerce b...
From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...
View articleWhat to consider when marketing to multicultural audiences
What to consider when marketing to multicultural a...
With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...
View articleLeveraging the authority of LinkedIn influencers for B2B
Leveraging the authority of LinkedIn influencers f...
Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...
View articleThe 12Ps of marketing technology (martech)
The 12Ps of marketing technology (martech)
Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...
View articleBenefits of agility and four keys to creating an agile team
Benefits of agility and four keys to creating an a...
Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Read More...
View articleThe Social Advertiser's Guide to the 2020 Holiday ...
Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Read More...
View resourceMeasurement in a post-third-party ecosystem: Why your current benchmarks ar...
Measurement in a post-third-party ecosystem: Why y...
Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
View articleMaking SEO Predictable
With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the y...
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