While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...
View articleCompanies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. Read More...
View articleJaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap...
View articleRobert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View articleLiz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...
View articleOracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help...
View articleThe adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...
View articleFrom an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...
View articleMax Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...
View articleThe author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. ...
View articleImpact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...
View articleContent marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...
View articleMeka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...
View articleConga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with s...
View articleRoey Franco, VP of Innovation at Xaxis, shows how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post...
View articleYou need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Rea...
View articleOracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...
View articleFrom predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...
View articleNiclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Rea...
View articleNathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to...
View articleCTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...
View articleAI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...
View articleMarketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read More...
View articleCallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...
View articleInteractive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...
View articleTom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...
View articleAdolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...
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