Internet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleThe Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultima...
View articleHow viable is the idea of building your own in-house affiliate solution? There are not many situations where it would be advantageous to do this. One ...
View articleLet's consider how the web might look a year or two from now. First, get used to the idea that every consumer will soon have his or her own web site. ...
View articleConsumer packaged goods makers have long been hotly sought after by theonline advertising industry, simply because of the major dollars theycommand, a...
View articleAs online shopping becomes more mainstream, the face of the online consumers, the ways they use the Web to shop, and the products they buy online chan...
View articleIn its second big agreement to beef up its new Auto Channel, America Online Inc. on Wednesday struck afour-year deal with Autoweb.com Inc.,that places...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions, ...
View articleWhen you're the number-four portal in the ratings, it's hard to get your props even if most of your rivals are TV networks. While Lycos' value has inc...
View articleThink about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleThe promise of a wireless web is still a long ways off. We all know it's coming, but no one knows exactly when and what form it will take. Far from fu...
View articleWho remembers the early days of Internet advertising, when banners used to click through at rates much higher than today's rate of 0.5 percent? If you...
View articleAgencies are dinosaurs. While they aren't in danger of extinction quite yet, they need, technologically speaking, to evolve rapidly. Future creative m...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleViral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic e...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleEvery time someone figures out a way to connect a device to the Internet, it seems the device is also used to deliver advertising. Take the recent ann...
View articleAdForce Inc., an online provider ofcentralized,outsourced ad management and delivery services, Monday launcheda new marketing product in partnership w...
View articleAd firm L90on Monday unveiled a wireless marketing solutioncalled L90|ToGo, a service based on the company's ad serving technologythat lets businesses...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleIt's the end of another month. You're not quite sure what to do with all the stats and charts available from your affiliate network provider's web sit...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleThese days, any Hollywood star with a shred of self-respect has his or her own web site. In most cases, these sites support fan-club activities. But m...
View articlePeople like sites that deliver information personalized to their interests. In fact, people don't mind giving up personal information if they get some...
View articleThe most important piece of the search engine puzzle is to submit search engine friendly web pages, but most web pages are NOT so optimized. That's be...
View articleA pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...
View articleMore than 5 million US consumers joined the online world during the first quarter of this year, an increase of 11 percent since the end of 1999, accor...
View article