Think about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleThe promise of a wireless web is still a long ways off. We all know it's coming, but no one knows exactly when and what form it will take. Far from fu...
View articleWho remembers the early days of Internet advertising, when banners used to click through at rates much higher than today's rate of 0.5 percent? If you...
View articleAgencies are dinosaurs. While they aren't in danger of extinction quite yet, they need, technologically speaking, to evolve rapidly. Future creative m...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleViral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic e...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleEvery time someone figures out a way to connect a device to the Internet, it seems the device is also used to deliver advertising. Take the recent ann...
View articleAdForce Inc., an online provider ofcentralized,outsourced ad management and delivery services, Monday launcheda new marketing product in partnership w...
View articleAd firm L90on Monday unveiled a wireless marketing solutioncalled L90|ToGo, a service based on the company's ad serving technologythat lets businesses...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleIt's the end of another month. You're not quite sure what to do with all the stats and charts available from your affiliate network provider's web sit...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleThese days, any Hollywood star with a shred of self-respect has his or her own web site. In most cases, these sites support fan-club activities. But m...
View articlePeople like sites that deliver information personalized to their interests. In fact, people don't mind giving up personal information if they get some...
View articleThe most important piece of the search engine puzzle is to submit search engine friendly web pages, but most web pages are NOT so optimized. That's be...
View articleA pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...
View articleMore than 5 million US consumers joined the online world during the first quarter of this year, an increase of 11 percent since the end of 1999, accor...
View articleIf you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stam...
View articleDisney's doing it. NBC's doing it. CBS's doing it. No, it's not THAT! We're talking about convergence, specifically media content convergence. Given a...
View articleAs the Internet is now designed, identity is generally optional. But it doesn't have to stay that way in future versions of the protocol, and the Inte...
View articleInternet advertising firm 24/7 Mediaon Monday launched its 24/7 Mail e-mail marketing services in Canada,hoping to become a major player in the market...
View articleAs the web matures and its B2B nature reveals itself, it's vital that we realize its reach is not focused on just the U.S.A. -- it's the world that's ...
View articleInternet users data collected by NetValue examined how Internet users in the US, UK, France, and Germany differ. Users in the US still go online more ...
View articleJanet and Nancy are declaring war on the lax use of language in our industry. They are tired of hearing such terms as "sponsorships," "advertising," "...
View articleLike a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...
View articleWe have a $6,500 budget, and last week we spent $1,200 on a hosting solution. That leaves us with $5,300 going into our next task: choosing a web site...
View articleWe all recognize special offers like "Buy three for the price of two" or "Buy one and get one free." Most B2C Internet businesses weren't slow to adop...
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