Ticketmaster.com teamed up with e-Dialog, an email marketing service provider, to send email messages to consumers after the sale, rather than before....
View articleIn an effort to patch a hole in its list of offerings, DoubleClick Inc. on Wednesdayacquired 60 percent of FlashbaseInc., a start-up that offers a Web...
View articlePredictions of tenfold growth in the consumer e-commerce sector are far out, according to a professor at NYU whose own study challenges the findings o...
View articleThe Microsoft antitrust case has dragged on for two years. And it's likely the most severe resolution won't halt the Redmond juggernaut. You don't sto...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleIDC says digital music downloads are going to become a multibillion-dollar business, thanks to their popularity with users under age 20, but until the...
View articleWhat is the difference between an interstitial and a superstitial? Well, it's simple. "Interstitial" is a general term for any ad that runs in the dea...
View articleConvenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
View articleSometimes it isn't the banner ads that make the difference. Read More...
View articleThe predictions are in! By 2003 it's possible that 20 percent of Internet revenues will be driven by affiliate marketing. If this is true, how can you...
View article"Thank you for visiting," says the Brandwise.com home page. "The BrandwiseWeb site is currently under transition." Read More...
View articleYou know how to manage the email coming in, but what do you do if you want to send a volume of email out to your customers? Fortunately, email marketi...
View articleSurprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Dis...
View articleDanger Will Robinson! School's out for summer, and maybe longer for cyber PR practitioners, whose reputation is sinking faster than the Nasdaq under a...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleCyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleInteractive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...
View articleInternet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleThe Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultima...
View articleHow viable is the idea of building your own in-house affiliate solution? There are not many situations where it would be advantageous to do this. One ...
View articleLet's consider how the web might look a year or two from now. First, get used to the idea that every consumer will soon have his or her own web site. ...
View articleConsumer packaged goods makers have long been hotly sought after by theonline advertising industry, simply because of the major dollars theycommand, a...
View articleAs online shopping becomes more mainstream, the face of the online consumers, the ways they use the Web to shop, and the products they buy online chan...
View articleIn its second big agreement to beef up its new Auto Channel, America Online Inc. on Wednesday struck afour-year deal with Autoweb.com Inc.,that places...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions, ...
View articleWhen you're the number-four portal in the ratings, it's hard to get your props even if most of your rivals are TV networks. While Lycos' value has inc...
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