As Internet traffic and higher-bandwidth content growexponentially, content providers are looking to distributed caching solutions to manage aggregate...
View articleOnline advertising is at a critical point. Banner ad effectiveness is at an all-time low. New online marketers experience poor ROI. We need to educate...
View articleDiscount software store 999software.com Inc. launched a campaignvia emaildirect Inc.'s Value-mail opt-inservice. Read More...
View articleThe advent of subscription-free ISPs such as Freeserve has helped slash the growth rate of subscription-based ISPs in Europe from more than 80 percent...
View articleAdding another interactive agency to its stable, Grey Advertising Inc. has acquired Beyond Interactive, a full-service online advertising agency. Read...
View articlePermission marketers need to remember that a consumer opt-in once isn'texactly a lifetime commitment, says a recent article on ClickZ. Read More...
View articleMore companies are outsourcing their Web hosting needs, according to a report by TeleChoice, but the overall satisfaction levels with hosting provider...
View articlePermission marketing is all the rage. It's so cool almost everyone is practicing it. But a lot of people forget how it works. Permission granted once ...
View articleHigh click-through rates. Clients demand it, media planners live for it, media sites promise it, ad servers measure it. It is, more often than not, th...
View articleSF Interactive has been chosen as theinteractive agency of record for RemarQ Communities Inc., a provider of Internetdiscussion services to ISPs and W...
View articleE-mail newsletter advertising network PennMedia.com has surpassed 5million opt-in e-mail subscribers after seven months of operation. Read More...
View articleDespite its promise of leveling the playing field and helping the little guy compete, a report by Forrester Research found the Internet is instead con...
View articleA couple of weeks back, Nick expressed his fears about a deluge of offline direct marketers hitting the online world all at the same time. That is, if...
View articleThe Austrian parliament has passed an amendment to the telecommunications lawthat makes it illegal to send bulk/broadcast or advertising e-mail withou...
View articleSoftware has always been one of the stronger markets for Internet sales, and a report by IDC found that trend will continue, as the electronic softwar...
View articleimandi.com, a consumer infomediary site, haslaunched its first online advertising campaign with help from Seattle-based Adhesive Media. Read More...
View articleUSA.NET, a provider of e-mail and advancedmessaging services, has been selected to provide its classified advertisinge-mail service, USA.NET Ad Mail, ...
View articleAmerican businesses are rapidly embracing the Internet as a tool to facilitate communication, collaborate with others, and improve productivity, accor...
View articleThe music industry should stop getting defensive about digital music downloads and start using them to sell CDs and promote their bands, according to ...
View articleDigital Impact Inc. launchedEmailExchange, a cooperative system through which clients work together toexpandtheir opt-in e-mail lists. Read More...
View articleInteractive agency Beyond Interactive said it will expand itsrelationship with DoubleClick for use of its third-partyad serving system, DART For Adver...
View articleA plethora of PCs users, plenty of people using financial software, and fewer people using checks. Seems like market conditions are ripe for electroni...
View articleListen up, media planners and buyers. If you're from a traditional agency and want to break into interactive, Tom spells out the options. Truth is, br...
View articleA pair of studies show that Americans have adopted the Internet when it comes to shopping for a car, but when it comes to buying and service relations...
View articleOpt-in e-mail marketing company NetCreations Inc. has added 10 new Web sites to its network, bringingits total to 177 partner sites. Read More...
View articleFor all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleSelecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
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