Search site and directory operation LookSmart signed a deal to underwritefive PBS TV programs for three years each, including"Sesame Street" and the "...
View articleComputer equipment and books are the heaviest advertisers on the Internet. The top three are Amazon, Barnes & Noble, and Microsoft. Web advertising is...
View articleIn the real world, talent is usually paid by the hour or by the piece. A fixed price is set for each unit or hour of labor, and if the business does w...
View articleClickZ Forum members learned more about making web brands successful: good navigation, right tone of voice, consistent messages, and offline media int...
View articleIf you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...
View articleThe percentage of Americans who would turn to the Internet as a channel for financing or refinancing a home has stayed remarkably flat since 1996, acc...
View articleE-mail marketing company Digital Impact raised $10.6 millionin its latest round of financing, including participation from past investorsInstitutional...
View articleWork-at-home and online households will fuel the growth of emerging broadband services and home networking solutions, according to a report by IDC. Re...
View articleOpt-in e-mail marketing firm NetCreations Inc. filed to raise asmuch as $57.5million in an initial public offering. Read More...
View articleWe learned in Part 1 that the baby boomers and over-50 population of women are prime Internet marketing targets. This week, Corlett tells us how to ge...
View articleAs Internet traffic and higher-bandwidth content growexponentially, content providers are looking to distributed caching solutions to manage aggregate...
View articleOnline advertising is at a critical point. Banner ad effectiveness is at an all-time low. New online marketers experience poor ROI. We need to educate...
View articleDiscount software store 999software.com Inc. launched a campaignvia emaildirect Inc.'s Value-mail opt-inservice. Read More...
View articleThe advent of subscription-free ISPs such as Freeserve has helped slash the growth rate of subscription-based ISPs in Europe from more than 80 percent...
View articleAdding another interactive agency to its stable, Grey Advertising Inc. has acquired Beyond Interactive, a full-service online advertising agency. Read...
View articlePermission marketers need to remember that a consumer opt-in once isn'texactly a lifetime commitment, says a recent article on ClickZ. Read More...
View articleMore companies are outsourcing their Web hosting needs, according to a report by TeleChoice, but the overall satisfaction levels with hosting provider...
View articlePermission marketing is all the rage. It's so cool almost everyone is practicing it. But a lot of people forget how it works. Permission granted once ...
View articleHigh click-through rates. Clients demand it, media planners live for it, media sites promise it, ad servers measure it. It is, more often than not, th...
View articleSF Interactive has been chosen as theinteractive agency of record for RemarQ Communities Inc., a provider of Internetdiscussion services to ISPs and W...
View articleE-mail newsletter advertising network PennMedia.com has surpassed 5million opt-in e-mail subscribers after seven months of operation. Read More...
View articleDespite its promise of leveling the playing field and helping the little guy compete, a report by Forrester Research found the Internet is instead con...
View articleA couple of weeks back, Nick expressed his fears about a deluge of offline direct marketers hitting the online world all at the same time. That is, if...
View articleThe Austrian parliament has passed an amendment to the telecommunications lawthat makes it illegal to send bulk/broadcast or advertising e-mail withou...
View articleSoftware has always been one of the stronger markets for Internet sales, and a report by IDC found that trend will continue, as the electronic softwar...
View articleimandi.com, a consumer infomediary site, haslaunched its first online advertising campaign with help from Seattle-based Adhesive Media. Read More...
View articleUSA.NET, a provider of e-mail and advancedmessaging services, has been selected to provide its classified advertisinge-mail service, USA.NET Ad Mail, ...
View articleAmerican businesses are rapidly embracing the Internet as a tool to facilitate communication, collaborate with others, and improve productivity, accor...
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