Adauction.com Secures More Than $7 Million in Financing
Media

Adauction.com Secures More Than $7 Million in Financing

27y Team ClickZ

Adauction.com Secures More Than $7 Million in Fina...

San Francisco-based Adauction.com said it has secured morethan $7 million in financing, with Convergence Partners signing on as the leadventure capita...

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Translation Gone Awry
Marketing

Translation Gone Awry

27y Suzan Nolan

Translation Gone Awry

Think a machine translation is just as effective as a translation performed by a real person in the flesh? Well...hardly. Suzan Nolan shows why with s...

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The Five Business Models of E-Commerce
Media

The Five Business Models of E-Commerce

27y Robert Samuelsen

The Five Business Models of E-Commerce

There's no such thing as a free lunch! While this simple phrase seems to have been forgotten in the world of cyberspace, it holds true as much today a...

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Kraft Foods Signs Ad Pact With @Home Network
Media

Kraft Foods Signs Ad Pact With @Home Network

27y Team ClickZ

Kraft Foods Signs Ad Pact With @Home Network

Kraft Foods, the nation's largest packaged food company, signed a deal withcable Internet access company @Home Network to bring Kraft holiday food ide...

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Constant Contact: Free
Marketing

Constant Contact: Free

27y Paul Lang

Constant Contact: Free

One of the oft-quoted advantages of selling online is that the internet is "the great leveler." That is, a small business can compete effectively agai...

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The Dark Side of E-mail Marketing
Email

The Dark Side of E-mail Marketing

27y Tom Hespos

The Dark Side of E-mail Marketing

Let's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...

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Travelers Pay More With Online Booking
Marketing

Travelers Pay More With Online Booking

27y Michael Pastore

Travelers Pay More With Online Booking

Booking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...

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Ad Guru Rich LeFurgy Joins AdKnowledge as Consultant
Media

Ad Guru Rich LeFurgy Joins AdKnowledge as Consultant

27y Team ClickZ

Ad Guru Rich LeFurgy Joins AdKnowledge as Consulta...

Internet advertising veteran Rich LeFurgy has joined Palo Alto, CA-based AdKnowledge as a consultant to establishand chair the company's Strategic Adv...

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Killing The Killer App
Email

Killing The Killer App

27y Nick Usborne

Killing The Killer App

Nick Usborne loves his emailbox...his discussion lists, his ezines and newsletters, his notes from his family and friends and colleagues.... The conne...

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Peapod Names Avenue A Media as Internet AOR
Media

Peapod Names Avenue A Media as Internet AOR

27y Pamela Parker

Peapod Names Avenue A Media as Internet AOR

Avenue A Media said that Peapod Inc. has selected the agency as itsInternet media agency of record. Read More...

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Europeans Taking Finances Online
Marketing

Europeans Taking Finances Online

27y Michael Pastore

Europeans Taking Finances Online

The introduction of the Euro is one reason that close to 10 million Europeans will seek financial advice online by the year 2002, according to a repor...

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"Why Isn't My Online Advertising Working?"
Marketing

"Why Isn't My Online Advertising Working?"

27y Jason Burby

"Why Isn't My Online Advertising Working?"

If your online advertising efforts seem to be flagging, it's probably because your site design just doesn't invite visitors to take a load off and sta...

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Capital One Banner Takes Top Spot
Display Advertising

Capital One Banner Takes Top Spot

27y Team ClickZ

Capital One Banner Takes Top Spot

NetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Read More...

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The Slow-Dance Of Publishers And Brand Advertisers
Marketing

The Slow-Dance Of Publishers And Brand Advertisers

27y Bobbie Halfin

The Slow-Dance Of Publishers And Brand Advertisers

Most web publishers acknowledge that developing a site that attracts branded advertisers must be a key objective. But, surprisingly very few of these ...

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The Little Things That Make A Difference
Media

The Little Things That Make A Difference

27y Rob McEwen

The Little Things That Make A Difference

Brands that win your heart -- that make you feel all groovy about them -- have a huge advantage in the marketplace. What's that advantage? A growing a...

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Go2Net, Fleet Sign $3.75 Million Marketing Pact
Media

Go2Net, Fleet Sign $3.75 Million Marketing Pact

27y Jared Blank

Go2Net, Fleet Sign $3.75 Million Marketing Pact

Go2Net Inc., a network of technology- and community-driven Websites, signed a $3.75 million agreement with Fleet Credit Card Services tooffer Go2Net-b...

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Sizzle Or Steak?
Media

Sizzle Or Steak?

27y Greg Sherwin and Emily Avila

Sizzle Or Steak?

Despite the internet's promise of reduced publishing costs, you can't ignore that the expense of creating and maintaining a web site have escalated tr...

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Portals Dominant Source of News
Audience

Portals Dominant Source of News

27y Michael Pastore

Portals Dominant Source of News

Almost half of online users now access news via search engines or directory Web sites, and 40 percent get their news from online services, according t...

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The Times They Are A-Changin'
Marketing

The Times They Are A-Changin'

27y Sean Carton

The Times They Are A-Changin'

It may have something to do with the fact that Sean Carton spent last weekend hanging Christmas decorations next to still-blooming geraniums. Or it ma...

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Order up! How To Choose An E-Commerce Solution
Media

Order up! How To Choose An E-Commerce Solution

27y Paul Lang

Order up! How To Choose An E-Commerce Solution

Ready to choose your e-commerce software? And how would you like that sir? With or without cookies? Sales tax and shipping charges on the side? Today'...

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More Voters Get Election News from Net
Ad Industry Metrics

More Voters Get Election News from Net

27y Michael Pastore

More Voters Get Election News from Net

Television and newspapers are still the most popular sources of election information for US voters, but the Internet is making strides toward catching...

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Parable Changes Name To Thingworld.com
Media

Parable Changes Name To Thingworld.com

27y Kate Kaye

Parable Changes Name To Thingworld.com

To better reflect its business emphasis on Thing-based technologies, tools and services and its Web site, Parable in Newton, MA officially adopted the...

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The Sky Is NOT Falling!
Media

The Sky Is NOT Falling!

27y Janet Ryan and Nancy Whiteman

The Sky Is NOT Falling!

Last week, ClickZ ran an article that talked abouthow web advertising just flat-out doesn't work. This week, Janet Ryan takes big exception to that pr...

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CatalogLink Has Top Banner Ad
Media

CatalogLink Has Top Banner Ad

27y Kate Kaye

CatalogLink Has Top Banner Ad

NetRatings released its top 10 ad banners viewed for the week of Nov. 22-28. The results were: Read More...

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AllApartments and CORT Furniture Partner
Media

AllApartments and CORT Furniture Partner

27y Zachary Rodgers

AllApartments and CORT Furniture Partner

San Francisco-based AllApartments.com signed an exclusivepartnership deal with CORT Business Services Corp. to use its 500 personsalesforce to market ...

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The Four Best Gifts To Give Your Site
Media

The Four Best Gifts To Give Your Site

27y Deborah Kania

The Four Best Gifts To Give Your Site

What's the best way to increase online sales in the New Year? Give your site these four gifts...gifts, points out Deborah Kania, that will indeed keep...

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Internet Users Welcome Government Intervention to Ensure Security
Audience

Internet Users Welcome Government Intervention to Ensure Security

27y Michael Pastore

Internet Users Welcome Government Intervention to ...

The majority of Internet users would welcome government intervention in promoting information security, and in fact, would even inconvenience themselv...

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Radio Free Cubicle
Analytics

Radio Free Cubicle

27y Greg Sherwin and Emily Avila

Radio Free Cubicle

Studies show that 64 percent of those who accessed the internet over past 30 days did so from their offices. Ratings companies, meanwhile, are having ...

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