Back in 1986, when Suzan Nolan was a mere pup launching what has become one of the biggest direct marketing agency networks in Europe, "pan-European" ...
View articleEver come up with a great idea and start to execute on it...only to find the identical plan suddenly announced with great fanfare in the morning newsp...
View articleWebstakes , a prizeand savings club, recently launched iDialog, an e-commerce promotionsservice designed to help companies build long-term relationshi...
View articleTo be still facing the question of how to make advertising work after four years and billions of dollars might just mean it's time to entertain a pain...
View articleWe'll say it outright: If you are thinking about starting a business online, read this Q&A. Jim Medalia is a straight shooter, with speech free of jar...
View articleComet Systems upgraded its Comet Cursor technology toVersion 1.1, adding a"Set Desktop Cursor" function that allows users to capture a cursor anywhere...
View articleNetCreationsInc. of New York, anopt-in e-mail marketing company, has launched Sprockets and Cogs , a specializedsearch engine that indexes technical s...
View articleDirect marketing e-mail company NetCreations acquiredopt-in service InfoPick.com in Utah. Financial terms ofthe deal were not disclosed. Read More...
View articleSmall businesses may not be embracing the opportunities the Internet offers them, and the reason may be a lack of the proper tools, and the traditiona...
View articleAdKnowledge said its tracking figures show that as of November, marketshare of the Microsoft Internet Explorer browser surpassed that of NetscapeNavig...
View articleFergus O'Daly, who developed Poppe Tyson into a noted interactive agency,spearheaded Bozell's investment in Doubleclick and led CKS' East Coastoperati...
View articleAvenue A Media in Seattle named former AT&TWireless executive Neve Savage as vice president of client results. Read More...
View articleThe World Chambers Network in Parislaunched e-Club, an interactive online marketing service designed to providechamber members with targeted, global m...
View articleDoubleClick Inc. saidit filed with the Securities and Exchange Commission to sell 2.5 millionshares of stock to the public. Read More...
View articleIn last week's column, I recommended that you fully enable your sales team to sell, and off-load everything else to less-specialized, less-expensive e...
View articleTHINK New Ideas Inc. posted a net loss for its first quarter of fiscal 1999 ending Sept. 30 of $1.4million, or $0.17 per share, compared with net inco...
View articleGateway is holding on to its lead, while Dell Computer jumped four positions in the Media Metrix Convergence Index for the first half of 1998. [IC_ART...
View articleI know, everyone claims to have identified the latest 'killer app. Read More...
View articleWeb 21 in Palo Alto, CA, host of 100hot.com , launched 100hot Surfboard , a new service for online advertisers that can install a company's logo and l...
View articleChicago-based Classified Ventures , the Internetservices business formed by eight large U.S. media companies, is moving intothe e-commerce arena with ...
View articleExperian , a $1.6 billion database marketer,is expected to announce its intent on Nov. 10 to acquire an equity interest in Intellipost Corp. , accordi...
View articleIf connectivity service bundling is to work, companies will need to offer consumers a competitively priced package that is customized to their particu...
View articleA $100,000-plus online campaign emphasizing the superiority of Real Media's Open AdStream (OAS) ad serversoftware launched on 10 major online sites an...
View articleWired Digital in San Francisco, adivisionof Lycos, is running an ad for Hewlett-Packard's new color printing campaignthat takes the screen from black ...
View articleAvenue A Media in Seattle launched a new service, Sales Process Management, designed to generate incremental sales byrecognizing past visitors, delive...
View articleEncoding.com , an organization dedicated toconverting audio and video for the Internet, launched a Rich Media AdvertisingService made to enable intera...
View articleAdKnowledge introduced AdKnowledgeAdvisor, a tool providing a way to measure and optimize return on Webadvertising that tracks consumers' complete res...
View articleThe best marketing is marketing you don't have to do yourself. Read More...
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