Top martech news from this past week: Optimizely's new Performance Edge, Adobe's Customer Journey Analytics, AdRoll Group's rebranding as NextRoll. Re...
View articleOptimizely today released Performance Edge, which will speed up test delivery by using what they call an Experiment Delivery Network rather than a CDN...
View articleArtificial Intelligence (AI) is the key contributor to more seamless customer experiences and is helping marketers predict what customers want. AI als...
View resourceBill Reed, Product Marketer at Salesforce, talks in an upcoming webinar about the Pardot website optimization that led to +15% conversions and +29% le...
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View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
View articleCMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...
View articleFinteza's free analytics tool provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the...
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