Your 2020 guide to the non-video parts of video marketing
Digital Marketing

Your 2020 guide to the non-video parts of video marketing

6y Tiffany Delmore

Your 2020 guide to the non-video parts of video ma...

Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...

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Five tenets for getting B2B CX right
Digital Marketing

Five tenets for getting B2B CX right

6y Greg Harbinson

Five tenets for getting B2B CX right

Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

6y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Ad blockers can’t kill marketers who follow these 4 tips
Digital Advertising

Ad blockers can’t kill marketers who follow these 4 tips

6y Tiffany Delmore

Ad blockers can’t kill marketers who follow these ...

Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges
Digital Marketing

A definitive guide to video marketing 2020: Stats, strategies, and challeng...

6y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Digital Marketing

Key insights: COVID-19 continues to impact consumer behavior, marketing spe...

6y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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How partnership automation differs from partner marketing
Digital Marketing

How partnership automation differs from partner marketing

6y Jaime Singson

How partnership automation differs from partner ma...

Impact's Jaime Singson discusses how in order to fully succeed in the partnership space, enterprises need to think beyond “partner marketing” so that ...

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Simplifying location-based marketing and how to sell it
Emerging Technology

Simplifying location-based marketing and how to sell it

6y Luke Richards

Simplifying location-based marketing and how to se...

Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...

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How marketers should prepare for 5G
Emerging Technology

How marketers should prepare for 5G

6y Tom Treanor

How marketers should prepare for 5G

Arm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...

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Agile with marketing automation: Transforming for the next decade
Analytics

Agile with marketing automation: Transforming for the next decade

6y Ashok Pai

Agile with marketing automation: Transforming for ...

TCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...

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The context marketing revolution: 4 steps to mastering modern marketing
Digital Marketing

The context marketing revolution: 4 steps to mastering modern marketing

6y Charlie Braithwaite

The context marketing revolution: 4 steps to maste...

Hint: It’s all about connecting with people on an individual level Read More...

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True confessions of a CMO, part 1: Who cares about MQLs?
Digital Marketing

True confessions of a CMO, part 1: Who cares about MQLs?

6y Latane Conant

True confessions of a CMO, part 1: Who cares about...

In her first of three confessions, 6sense's Chief Marketing Officer, Latane Conant tells us why she doesn't care about MQLs. Read More...

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Opportunities are coming as third-party cookies are phased out
Analyzing Customer Data

Opportunities are coming as third-party cookies are phased out

6y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

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Why marketing must own the CDP transformation
Analytics

Why marketing must own the CDP transformation

6y Justin Gray

Why marketing must own the CDP transformation

A primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...

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Affinity’s AI-powered relationship intelligence platform is transforming CRM
Analytics

Affinity’s AI-powered relationship intelligence platform is transforming CR...

6y Jacqueline Dooley

Affinity’s AI-powered relationship intelligence pl...

Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...

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Why agencies should consider investing in an intuitive DAM
Content

Why agencies should consider investing in an intuitive DAM

6y Helen Aboagye

Why agencies should consider investing in an intui...

CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read More...

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8 SaaS metrics and KPIs every company should track
Analytics

8 SaaS metrics and KPIs every company should track

6y Mindaugas Skurvydas

8 SaaS metrics and KPIs every company should track

Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. Read More...

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Google Ads Guide for Success in 2020 - Education Edition
Whitepaper | Social Media Marketing

Google Ads Guide for Success in 2020 - Education Edition

6y

Google Ads Guide for Success in 2020 - Education E...

Digital marketing for the education space isn’t what it used to be. In today’s market, there are longer enrollment cycles, longer research proce...

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Four tips to guaranteeing B2B buyer loyalty in 2020
Digital Marketing

Four tips to guaranteeing B2B buyer loyalty in 2020

6y Brandon Spear

Four tips to guaranteeing B2B buyer loyalty in 202...

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...

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Avoid campaign overspend with an automated budget monitor
Digital Marketing

Avoid campaign overspend with an automated budget monitor

6y Nick Harper

Avoid campaign overspend with an automated budget ...

Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...

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Valassis study: Viewers are more receptive to ads on streaming TV
Digital Advertising

Valassis study: Viewers are more receptive to ads on streaming TV

6y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Hitchhiker's guide to the end of the 3rd-party cookie as we know it
Digital Advertising

Hitchhiker's guide to the end of the 3rd-party cookie as we know it

6y Matt Moore

Hitchhiker's guide to the end of the 3rd-party coo...

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...

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Brands aren’t using the full slate of available first-party data
Analytics

Brands aren’t using the full slate of available first-party data

6y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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Real-time digital insights & automation: Powering digital marketer’s performance
AI & Automation

Real-time digital insights & automation: Powering digital marketer’s perfor...

6y Jim Yu

Real-time digital insights & automation: Powering ...

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...

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B2B turns to digital marketing in the wake of coronavirus outbreak
Digital Marketing

B2B turns to digital marketing in the wake of coronavirus outbreak

6y Dan Gerstenfeld

B2B turns to digital marketing in the wake of coro...

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing i...

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Why digital success is now predicated on marketing and product collaboration
Digital Marketing

Why digital success is now predicated on marketing and product collaboratio...

6y Liad Agmon

Why digital success is now predicated on marketing...

Dynamic Yield's CEO, Liad Agmon, discusses why brand success today is increasingly dependent on collaboration between marketers and developers. Read M...

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How to improve your SEO after Google’s spot-zero-termination
Digital Marketing

How to improve your SEO after Google’s spot-zero-termination

6y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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Creative testing: Why is the control so hard to beat?
Digital Marketing

Creative testing: Why is the control so hard to beat?

6y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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