Together with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...
View articleAmazon has seen significant growth in ad spend directed towards its advertising platform in 2018, however, Amazon's platform is still quite new and no...
View resourceMarketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...
View articleMany brands are using chatbots to answer common customer service-related questions, record customer preferences, and improve business branding. Read M...
View articleThe category of ABM has come a long way in the last couple years. What will the next phase of its evolution be? Demandbase CMO Peter Isaacson discusse...
View articleFrom visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...
View articleThe combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...
View articleAdobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
View articleInstagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...
View articlePrivacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...
View articleToday’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...
View articleA survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View articleEverything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...
View articleLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...
View articleTop email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articleDeloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View articleEnterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...
View articleBlockchain market size is anticipated to increase to $23.3 billion by the year 2023 at a Compound Annual Growth Rate (CAGR) of 80.2 percent. A blockch...
View articleAccording to recent research, 88% of viewers remain frustrated while streaming, which is a rising increase of 7% in 2019 compared to 2018. And 59% of ...
View resourceWhat can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...
View articleAmazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...
View articleGoogle and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...
View articleData science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...
View articleThis year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...
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