We review the top news in martech from the week of October 15–22, 2018. Read More...
View articleIn this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...
View articleEcommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research publis...
View resourceConsumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you ...
View articleA comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...
View articleInstagram is becoming more popular and brands more willing to up spend on the platform. Here’s what to know before adjusting your Instagram ad spend. ...
View articleContent marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....
View articleMuch more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...
View articleEngaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View articleUpscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...
View articleWe review the top news in martech from the week of October 1–8, 2018. Read More...
View articleFor many franchises, inbound calls are the most popular and valuable conversion. To optimize their digital advertising ROI and drive revenue, franchis...
View resourceC+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...
View articlePartner marketing accounts for 75% of global revenue, but most companies haven't focused on it until recently. Impact, now with Mediarails, is changin...
View articleAccording to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...
View articleIt's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...
View articleThroughout the day updates from day one of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes. Read More...
View articleWe spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleIt's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleViewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...
View articleSmart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...
View articleIn the race to improve customer experience and make consumers’ lives easier, tech giants are working to eliminate “unnecessary” human interactions. Bu...
View articleLast week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...
View articleWhen it comes to digital marketing, some of China’s tech companies are leading the way in innovation. Observing them is a great way to gain insight on...
View articleQ&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search. Read More...
View articleFacebook Watch is set to release new content featuring stars like Kim Kardashian in a bold play to compete with YouTube. Here's what that means for br...
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