After you've put all of your hard work into a campaign, it's important to measure it's success so you'll know what worked and what didn't work for the...
View articleThe rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...
View articleArtificial Intelligence technology helps to improve enterprise workflows and IT practices. Today, chatbot and linguistic engineers have created algori...
View articleFacebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...
View articleThe global chatbot market is predicted to reach a 31% CARG, but why? Weather it's an American company like eBay, or a Russian company like Endurance, ...
View articleConnected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...
View articlePinterest is one of the coolest kids on the social media block in 2018 and has the highest average order value of any other social media platform, at ...
View articleInstagram has seen an impressive growth over the last few years. The introduction of IGTV can change the game in social media marketing for brands. Wh...
View articleHow do you stand out during the holiday season? Canadian retailer Roots created a Black Friday fashion show that was shoppable, Shazam-style. Read Mor...
View articleThough no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...
View articleToday’s marketing automation is rapidly evolving, and there are more ways than ever for marketers to personalize their messaging and reach buyers wher...
View articleGoogle is not allowing us to track DoubleClick IDs beyond its platform anymore. What does this change mean for a marketing strategy and what are the a...
View articleAudiences are increasingly flocking to messenger apps as a free, fun way to have private conversations. But this doesn’t mean brands should necessaril...
View articleAs we hear more and more about digital personalization, the gap between what the consumer wants and what they receive is becoming magnified. In the U....
View articleIn the latest post by Jeremy Epstein, he speaks about the macro environment and how it may become increasingly favorable to generate initial adoption...
View articleConsumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...
View articleMulti-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...
View articleVirtual reality is changing the way that audiences engage with brands, and learning to navigate the VR landscape should be a goal for anyone designing...
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleArtificial Intelligence has revolutionized the ways we use data to target audiences and generate ideas for content. The future of AI means using techn...
View articleAfter food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...
View articleWithin the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search mark...
View articleAs personal assistants like Siri and Alexa become a normal part of consumers’ digital experiences and our interactions with devices get increasingly m...
View articleIt's one of the most anticipated reports every year in the digital world and we're ready to dive in and explore all the latest trends in media, advert...
View articleIn the digital age customers expect brands to anticipate their needs and offer a unified experience across platforms and devices. To give buyers the p...
View articleMary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...
View article“What’s all this about AI taking the world by storm? Is it hype or is it true innovation?” These are probably some of the questions you’ve been asking...
View articleB2B marketers looking to develop relationships with buyers at all stages of the sales funnel are using marketing automation to create highly personali...
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