Two recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing busin...
View articleModern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...
View articleAll last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...
View articleAs you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...
View articleCart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...
View articleThe high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...
View articleThere was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...
View articleThread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...
View articlePeople digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...
View articleEverybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...
View articleEarlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...
View articleEver since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...
View articleUnderstanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...
View articleThe fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experiment...
View articleBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
View articleClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 k...
View articleChatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...
View articleMarketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...
View articleSign up to Fospha’s Customer Data Platform Demo Register today to schedule a quick product demonstration from the leading Customer Data Platform...
View articleBrands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...
View articleThe average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can ...
View articleThe average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. The onli...
View resourceAugmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience? Read More...
View articleEfficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...
View articleAd fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleKeyword research tools sell the promise of cutting through the clutter, separating signal from noise to tell you which keywords to focus your SEO effo...
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