Factors that influence campaign results extend beyond the basic elements of a media buy. Read More...
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View articleStories in the Journal , Times and AdAge this morning all proclaim that the upfront is officially down this year, and online gets credit for the bite....
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View articleGoogle got back to me today with a little more detail and a lot more screenshots of the "commercial" organic search results we covered today in ClickZ...
View articleGoogle is testing interspersing alternate listings that appear to be commercial in nature into organic search results. Read More...
View articleThe two media companies saw increased revenue during the quarter. Read More...
View articleMarketers generally don't modify data strategy before campaign launch and in-depth analysis. How would results improve if they did? Enter the customer...
View articleRevenue growth was led by financial services businesses, along with local and media services. Read More...
View articleWhen it comes to online ads, sometimes less is more. Read More...
View articleMSN gives marketers more control. That means more relevant ads and better ROI. Read More...
View articleProfits and revenue rose on the strength of media and affiliate marketing segments. Read More...
View articleA major marketing push in 2005 aims to get users to use more features, more often. Read More...
View articleHow to effectively use consumer endorsements in e-mail campaigns. Read More...
View articleWe test TV concepts before running a single GRP. We copy-test print before building the first mechanical. Why not apply the same due diligence to onli...
View articleThe search company won't comment on its testing of a feature that gives searchers a peek at Web content without leaving a results page. Read More...
View articleAn overlooked but very effective way to generate leads: PDA advertising. Read More...
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