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View articleWith so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...
View articleFacebook delves deeper into search ads with the wider roll out of its Sponsored ads in search. Read More...
View articleKen Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...
View articleFacebook’s search box could become home to Sponsored Result.s Read More...
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View articleIs that questionable traffic segment worthless? Or merely worth less? Read More...
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View articleGoogle continues to blur the lines of what search engine marketing truly is with the introduction of Google+ results being included in search results....
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View articleNational Geographic uses smartphones to connect with "generation extinction." Read More...
View articleApproach social media marketing strategically and build a real plan that gets results. Read More...
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View articleConAgra brand's November trial program on Whrrl produced 3,200 "Society" members who made recommendations to friends. Read More...
View articleStop trying to be everything to everybody in the social space. Read More...
View articleConsumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these search...
View articleTwo thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...
View articleSome developers say iAds cost too much and result in lower ROI than ads in rival networks. Read More...
View articleMicrosoft's Bing engine now powers all organic search results on Yahoo sites. Read More...
View articleA recent tweet-up by the mixed martial arts org garnered 15 million impressions in a few hours. Read More...
View articleYahoo plans to use Microsoft's back-end technology for organic search results from August or September, and for paid search ads by November. Read More...
View articleTravel site says cheap production costs - combined with overall impressions and positive blog chatter - have made the effort a big ROI win. Read More...
View articleStart with what drives the final sale, analyzing what type of content drives your customers to make those purchases, then find ways to encourage custo...
View articleCandy brand soars to No. 3 in Facebook fans after introducing vouchers and video series on the social network. Read More...
View articleA Chinese official has denounced Google's move as "totally wrong." Read More...
View articleA checklist for blending social media into the PR mix. Read More...
View articleAn interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing. Read More...
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