In a market dominated by the colossal G-word, Microsoft has managed to make impressive strides – reporting a 23% rise in search advertising – bumping ...
View articleThe Apple App Store saw a record surge in profits in the first week of January, with consumers spending half a billion dollars on apps and in-app purc...
View articleThese 10 tips will help you get the most out of your social media efforts in the year ahead. Read More...
View articleNew research found that 36% of mobile Google search results vary from desktop, with 23% showing pages from completely different sites, as mobile web s...
View articleTwitter has reported mixed results for Q3 2014, adding 13m to its flock and reporting a healthy profit. However, user-base growth is slowing, engageme...
View articleThe pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this...
View articleIf you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleOnline orders saw a mini-peak in July that was 14% higher than last year, showing positive signs for a strong year – according to new figures. Read Mo...
View articleInvesting in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate m...
View articleA study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Read More...
View articleInstagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data. Rea...
View articleDo you think smoking makes you attractive to the opposite sex? Do you imagine that you look like Anna Karina, all sultry eyed and sexy whilst holding ...
View articleAlthough the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...
View articleToday's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So ...
View articleLiberis, one of the UK's largest providers of SME funding, has launched a fun new online competition that seeks to discover Britain's Friendliest Busi...
View articleIn the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Read More...
View articleHow can social media help financial services companies rebuild their reputation and sales mission? Consider this approach. Read More...
View articleWhile Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...
View articleTaking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but ...
View articleWhere do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, h...
View articleThis year's Marketing Rewards salary survey, carried out by the Chartered Institute of Marketing and Croner Reward, has revealed that though salaries ...
View articleA new report by Marin Software, a company which provides a Revenue Acquisition Management platform for advertisers and agencies, has revealed the grow...
View articleManaging our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...
View articleConsumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...
View articleMoz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this i...
View articleSteps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Read More...
View articleA social media strategy that attracts prospects and over time brings them through the funnel is the best way to deliver long-term ROI. Read More...
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