InterAd , a new Europeanadvertising sales house formed by the former European staff of SOFTBANK Interactive Marketing , signedits first site represent...
View articlePalo Alto, CA-based AdKnowledge Inc. said that K2 Design selected its SmartBanner tomanage, serve, and report on clients' Web advertising campaigns. R...
View articleThe Gillette Co. launched its promotional Web soccer resource, GilletteSoccer.com , in support ofGillette's sponsorship of World Cup France '98. Read ...
View articleEngage Technologies and Aptex Software formed a strategic partnershipto blend their complementary technologies. Read More...
View articleMarket research firm ActivMedia Inc. reported onlineadvertisingis creating a faster, more focused, and dynamic method to reach customers whohave perso...
View articleChevrolet's Team Monte Carlo, a division of General Motors Corp., is the solesponsor of Motorsports 98 , a custom Web site onauto racing from Hachette...
View articleIsoQuest Inc. , a provider of knowledgemanagement software for electronic publishing, delivered the newest productin its NetOwl Family of Intelligence...
View articleYoyodyne , a relationship marketingcompany based in Irvington, NY, launched Get Rich Click III , an onlinepromotion that guarantees delivery of catego...
View articleIdealab!, an Internet business incubator, announced the launch of GoTo.com, a search directory that enables Websites to purchase placement within sear...
View articleGay.com in San Francisco, which describesitself as the largest gay and lesbian online community, and Rivendell Marketing , a gay and lesbianmedia plac...
View articleWeb advertising network LinkExchange establishedpartnerships with more than 100 leading Internet companies, including BestInternet Communications, Min...
View articleDigital Equipment Corp. said its AltaVista Search Service reportedadvertising revenue on the AltaVista site increased 267% in 1997, including41% growt...
View articlelso is providing its Net.Commerce solution for the Olympic organizingcommittee to sell official merchandise online. Viewers can also send e-mailsto at...
View articleCuriocity said it will create and hostexclusive promotional material on its FreeZone online community for kids Web sitefor DreamWorks' next two family...
View articleIntelliQuest Information Group Inc. reported its latest survey of the U.S. population's use of the Internetand online services shows 62 million adults...
View articleBoston-based Inso Corp. said at Interactive Newspapers '98in Seattle that Harris Publishing Systems Corp. had licensed its new QuestInternet Classifie...
View articleClassifieds2000 Inc. , a provider offree, real-time, classified advertising on the Internet, reported it willprovideusers of the Switchboard Internet ...
View articleSurveySez introduced PowerAds, aWeb-based outsource service that lets advertisers build interactive bannerads that are able to collect data and return...
View articleAlmost half (48.2%) of American manufacturing executives reported that thelargest percentage increase in their 1998 marketing budgets will go to buyin...
View articleAdKnowledge Inc. rolled out MarketMatchPro, calling it a complete Web campaign management solution for ad agenciesand advertisers. Read More...
View articleWired Digital Inc. and Millward BrownInteractive said that Wired Digital's online properties now offer"first-of-its-kind" online brand effectiveness r...
View articleInvestment bank Hambrecht & Quist and LinkExchange , acooperative advertising network, launched "WebCensus," a quarterlystudy of Web attitudes and usa...
View articleInteractive agency Digital Pulp inNew York City redesigned its Web site to better highlight its creative workand technical achievements. Read More...
View articleClickZ , a site that providesdaily information and advice for Web advertisers, said it is planning tolaunch a companion site that will be focused on "...
View articleNinety-eight percent of the 127 agencies polled in an AmericanAssociation of Advertising Agencies study said they have used interactivetechnology on b...
View articleInteractive agency NicholsonNY said ithired two marketing pros and is unveiling a new vision for onlineadvertising to make research and media planning...
View articleZULU-tek Inc., formerly Netmaster Group, said it acquired control of SOFTBANK Interactive Marketing on December 31. Read More...
View articlei-frontier has developed aninteractive HTML banner that asks the question "How much do you pay tobring a visitor to your site?" Read More...
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