Web ad network operator Flycast Communications Corp. launched a new product suite of several core ad campaign options that incorporates expandedtarget...
View articleKnight Ridder New Media delivered a new generation of Web classifieds software designed to improve the presentation and searchability of classified ad...
View articleAdKnowledge said thatin the last quarter it has signed 11 new clients for its SmartBanneronline ad placement, targeting and performance analysis servi...
View articleOnline brokerage E*TRADE Group Inc. said it expanded its marketing and commerce agreement with Yahoo! Inc. and signed an exclusive marketing and conte...
View articleValueClick , a provider of cost-per-click advertising,said it posted an 83.3 percent increase in revenues for the quarter ended June 30,1998, compared...
View articleSooner or later we'll get tired of this "my network is bigger than your network" game and stop writing about it, but for now, here is another claim, b...
View articleThe Virtual Billboard Network (VBN) signed a reciprocal sales representation agreement with The Medius Network , a sports specialty Internet advertisi...
View articleAs expected, the words about the new RelevantKnowledge ad networkreport were barely out of our processor when along came a release from Flycast Commun...
View articleIntellipost Corp. , a provider of loyalty marketing programs said that NextCard , provider of an Internet VISA card, will offer its new cardholders a ...
View articleGoTo.com , the search engine that allows Web sites to purchase placement within search results using a real-time competitive bidding process, launched...
View articleLive Picture Inc. , an Internet imagingfirm in Campbell, CA said that 19 interactive design agencies announcedsupport for the company's servers, which...
View articleInternet Profiles Corp. (I/PRO) said it signed 43 new customers for its measurement and auditing services in the second quarter, including Excite and ...
View articleFour major online directory companies said they are teaming up to form the At Hand Network Yellow Pages , a nationwidenetwork of Internet Yellow Pages...
View articleCambridge, MA-based net.Genesis Corp. a provider of enterprise Web site analysis solutions, said it completed a second round of financing of approxima...
View articleApartments.com signed separate agreements with VirtualRelocation , an established relocation resource, and MoverQuotes , an online moving company data...
View articleThunder Lizard Productions said that this year's second Web Marketing '98conference will be held Oct. 13-14 at the Marriott Crystal Gateway inWashingt...
View articleWeb research firm Millward Brown invited leading Web publishers, advertisers, and agencies to participate in the Online Media Planning Research it has...
View articleAtlanta-based PARADIGM Interactive said that Crutchfield , a catalog and Internet retailer of consumer electronics, has named PARADIGM as its interact...
View articleResearch firm ActivMedia Inc. said its survey of Web site managers indicates that spending will rise to $1.2 billion on new site technology and servic...
View articleCentraal Corp. in Palo Alto, CA, creator of the RealNames System , said it is raising the price of its annual RealNames subscriptions from $40 to $100...
View articleThe Internet Advertising Bureau (IAB) said that it has begun a broad-based industry effort to develop voluntary guideline standards for audience measu...
View articleSan Francisco-based Flycast Communications Corp. said the Flycast Open Network now provides a potential reach of 39% of the American Web audience. Rea...
View articlePasadena, CA-based GoTo.com , the search engine that allows Web sites to purchase placement within search results via a bidding process, said it has s...
View articleIndustry forecaster Robert Coen, a senior vice president at McCann-Erickson USA, is again raising his estimate of ad spending for 1998 because of cont...
View articleSF Interactive and Mediasmith said the two firms have won a joint assignment to handle interactive advertising for VeriSign , a provider of digital ce...
View articleThe Internet Advertising Bureau (IAB) said that its "Advertising Revenue Reporting Program" shows that total first-quarter spending on Internet ads re...
View articleGoTo.com said it signed an agreement under which Inktomi will provide GoTo with its search capability as a complement to GoTo's market-driven search e...
View articleBig Bang Media , an Internet advertising network, launched a marketing test covering more than 700 audience groups, 250 Web sites, and four consumer a...
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