Reading last week's column, you probably gained a renewed respect for the economics of the sales process, and how important it is to maximize the effi...
View articleAvenue A Media in Seattle named former AT&TWireless executive Neve Savage as vice president of client results. Read More...
View articleFergus O'Daly, who developed Poppe Tyson into a noted interactive agency,spearheaded Bozell's investment in Doubleclick and led CKS' East Coastoperati...
View articleA study by IntelliQuest Information Group of consumers' e-commerce activities and plans has found that 81 percent of those surveyed intend to shop or ...
View articleThe number of US colleges and universities that incorporate technology into the classroom is rising steadily, according to the Campus Computing Projec...
View articleMultex and i33 communications , Multex'sonline advertisingagency, have partnered with Quote.com to customize banner ads for individualinvestors visiti...
View articleOnline apartment guide and relocation service Apartments.com in Chicago signed anadvertising and distribution agreement with Yahoo! Inc. to become the...
View articlePARADIGM Interactive was named online agency of record by Service Merchandise. Read More...
View articleA newsletter called 'Check Box' is launching this month with the goal ofbecoming "the definitive source for news and reporting on the performance ofva...
View articleIn last week's column, I recommended that you fully enable your sales team to sell, and off-load everything else to less-specialized, less-expensive e...
View articleIsleuth.com signed to be repped by 24/7Media Inc. , including exclusiverepresentation for the sale of advertising on the Isleuth.com Web site. Read Mo...
View articleWired Digital in San Francisco, the newest member of the Lycos Network hasexpanded its HotBot 'search smarter' television brandingcampaign into three ...
View article24/7 Media Inc. of New Yorkposted a third-quarter loss of $5.8 million for the third quarter, despitegrowing revenues to $5.5 million from pro-forma r...
View articleNothing but Net Results (NbNR)recently launched the "Sweet Spot," an Internetbanner ad channel based only on cost per result. Read More...
View articleMedia Synergy , a provider of multimediamessaging solutions, is launching @loha @ctiveMail, calling it "a completedirect online marketing solution" fo...
View articleDID-IT.COM , a search engineoptimization firm, said that it will expand its mission of providing targetedtraffic beyond search engine clickthroughs to...
View articleCost-per-click ad network ValueClick introduced a new pay-out structure that doubles the rates it pays to Webpublishers who hostad banners for network...
View articleMicrosoft is acquiring San Francisco-based LinkExchange Inc. , a pioneer in theWeb banner business that lately has been expanding to provide a full li...
View articleGeoSystems Global Corp. in Phoenix unveiled anew MapQuest interface and a series ofcorresponding new advertising products for the site that claims 42 ...
View articleMore Internet users are booking travel arrangements online, but getting those who look to book is still the number one challenge for Internet travel s...
View articleNiche markets are the only markets to succeed in generating revenue from content, according to Jupiter Communications. Users will not pay for content ...
View articlePersonify Inc. in San Francisco introducedQuickStart, a 30-day trial program that enables Web businesses to achieve fastresults from Personify Essenti...
View articleThe Internet Advertising Bureau saidits figures show that second quarter spending on Internet ads rose 97% to $423million compared to $214.4 million i...
View articleNarrative Communications Corp. said it will integrate IBM HotMedia Java-basedauthoring tools with its Enliven 3.0 Web advertising campaign measurement...
View articleThe Internet Advertising Bureau saidsecond quarter spending on Internet ads rose 20 percent to $423 millioncompared to the same period a year ago. Rea...
View articleOnline advertising in Canada is soaring, according to the Ernst & YoungInternet Advertising Survey. Findings indicate that 1998 first-half revenuesequ...
View articleAvenue A Media in Seattle launched a new service, Sales Process Management, designed to generate incremental sales byrecognizing past visitors, delive...
View articleAdKnowledge introduced AdKnowledgeAdvisor, a tool providing a way to measure and optimize return on Webadvertising that tracks consumers' complete res...
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