Is it soft porn or hard-core marketing? Decide for yourself at 7 p.m. ESTtoday when Victoria's Secret offers up a live Internet video broadcast of ali...
View articleThis year, it may be worth it for online companies to think about how they're going to give back. Many large bricks-and-mortar companies already give ...
View articleAdKnowledge said thatNew York-based interactive direct marketing agency i-traffic signed a contract makingAdKnowledge its preferred ad serving technol...
View articleHere's the truth: Click-through is nothing more than a convenient, easy-to-get-a-handle-on measure of an ad's ability to create an impulse response. C...
View articleIt's time to roll out the 1999 incentive plans to sales staffs. And if the calls Janet has been getting are any indication, there is a lot of concern ...
View articleMore than 15 million US households are expected to receive their bills online by 2002, according to research conducted by Jupiter Communications. Who ...
View articleAtlanta-based public record site KnowX.com signed an advertising and promotion agreement with InfoSpace.com to provide the latter's users with the abi...
View articleAltaVista, the Internet search engine that will be spun off by Compaq ComputerCorp., reportedly plans to launch an aggressive $60 million brand develo...
View articleTom Hespos has a big rant this week. "Here I am, trying to purchase targeted inventory on behalf of my clients, and my friendly neighborhood sales rep...
View articleAccording to research done by Jupiter Communications, the future of e-commerce lies in the auction model. Jupiter predicts that online business-to-con...
View articleSomehow, in the rush to make the web into its own distinct medium, many terms have been confused. And in this space where a spade isn't always called ...
View articleA survey of visitors to the Web sites of several major airlines has found that they have some work to do in the eyes of their customers. Read More...
View articleAn ongoing survey by Healtheon Corp. has found a 300 percent increase in regular Internet usage by physicians over the past two years. Read More...
View articleMost advertisers measure the click-through rates of their banner campaigns...but how meaningful a metric is that, really? Jaffer Ali says it's not a v...
View articleMichael Fischler is redesigning his web site. Sprucing it up to make it more usable and friendly and inviting. And in doing so he's identified some of...
View articleForget conferences and seminars. The next time you want to take in a lesson on highly effective marketing practices, take a couple of hours and plunk ...
View articlePalo Alto, CA-based Centraal Corp., creator of the RealNames Web page addressing system,signed a strategic distribution and reseller alliance with Ink...
View articleInternet users in the United States will more closely resemble the average American in the future, according to a recent study. Read More...
View articleAfter the net party that was Q4, hold on for a more sobering Q1 in ad spending. Why? Janet Ryan offers five very good reasons. Read More...
View articleHartford, Conn.-based BrainBug LLC , an advertising andinteractive agency, added two national and four regional accounts to itsclient roster. Read Mor...
View articleThe results of the 1998 online holiday shopping survey by World Research. Read More...
View articleCount Tom Hespos among the ClickZ readers who take serious issue with those who think that the concept of rich media is the enemy of a direct response...
View articleWhatever branding used to be -- referring as it does to a one-way activity involving terrified cattle and a glowing iron -- it ISN'T now in the world ...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
View articleMany major advertising agencies have come a long way in delivering interactive solutions to their clients. But moving to the next level will require a...
View articleWhose ad spending numbers do you believe? In one corner is the Internet Advertising Bureau. In the other corner is the monthly InterWatch report (prev...
View articleMeta-search engine site Cyber411 marked itsfirst anniversary of refusing to run pornographic advertising banners. Read More...
View articlePricing standards, sites that work, the end of the browser war, the breakup of that Redmond powerhouse...these are the things of Sean Carton's dreams....
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