Measurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...
View articleResearch done in the UK found that Web users who configure, personalize or register on Web sites are more than twice as likely to buy online than thos...
View articleSan Francisco-based incentive marketer Netcentives Inc. said it has secured$24 million in its latest round of funding. Read More...
View articleOnline discussion site Deja News named Organic Media, New York, as its interactiveagency of record and assigned it the task of a repositioning. Read M...
View articleAs further proof that the Internet is changing the way people look at investing, Web traffic to investor relations (IR) sites offered by publicly trad...
View articleWhat's the ideal background for an Internet advertising sales manager? Now there's a question Janet hears a lot. After all, this Internet business is ...
View articleThe desire for speed and convenience is great news for anyone selling on the web, because those are two things it can deliver quite easily. But the de...
View articleLess than one-third of the largest businesses in France have a Web site, according to research by Benchmark Group. Read More...
View articleNew York City-based 24/7 Media Inc. signed a multi-yearexclusive ad rep agreement with search engine GoTo.com, which will join The24/7 Network in its ...
View articleThose of us in the world of web marketing can learn a lot from the process of linking, interdependencies, and just downright realizing that it's not t...
View articleLast week Janet generated some strong feedback from readers -- who insisted that good sales managers are those who spend their time selling. And Janet...
View articleLondon-based Scoot.com Plc signed an agreement with 24/7 Media Europe to market a substantialpart of its banner advertising and sponsorship inventory,...
View articleAs further proof that people are becoming accustomed to shopping from home, a recent study conducted Odyssey L.P, an independent market research firm,...
View articleA major shopping study has found that 39 percent of those with access to the Internet spend less time at the mall and local stores because they can ea...
View articleWhat's the ideal role for an advertising sales manager? Should the sales manager have personal territory and revenue goals? And what's a sales manager...
View articleWant to be a direct marketer online? Welcome one and all! It's there for the taking. It's a snap. It's a piece of cake! Well, actually... no, it isn't...
View articleSan Carlos, CA-based ImaginOn namedNew York-based HollandAdvertising as agency of record to create an integrated print and broadcastconsumer campaign ...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleMSN sales and marketing, Microsoft Corp.'s online advertising sales andsupport group for the MSN network, launched a new initiative to strengthencusto...
View articleJaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...
View articleFree-PC Inc. plans to open its charter advertiserprogram to 200 advertisers that will be able to test new forms ofinteractive ads and demographic targ...
View articleMaybe you can't be too thin, but you CAN be too rich...at least, when it comes to the bleeding edge of technology. Is Dave Olson a Luddite? Read More...
View articleBerkeley, CA-based rewards marketer Cybergold Inc. launched its newmicropayment "Earn & Spend Community," calling it "the first and only place onthe W...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleSo, here you are, at Jupiter's Consumer Online Forum, or Thunder Lizard's Web Marketing, the Variety Summit, or any of hundreds of industry conference...
View articleNew York City-based 24/7 Media Inc. reported a net loss for 1998of $24.7 million,compared to a loss of $5.3 million for the year ended Dec. 31, 1997. ...
View articleDeborah cuts through the hype on web personalization and points to the potential (and significant) economic benefits. But she doesn't give it a perfec...
View articleCable ISP @Home Network said the finalresults of itsRich Media ad study confirm that broadband advertising significantly increasesbrand recall, provid...
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