More bitching about banner blocking software What is it that surfers have against banner ads? It might not be the advertising that's the issue, but th...
View articleAs an engine for sweeping social and economic change, the Internet has brought us cybersex, cyberstalkers, e- commerce, and a renewable crop of paper ...
View articleThe average cost of developing and launching an enterprise e-commerce site is $1 million, according to a survey conducted by the GartnerGroup. Read Mo...
View articlePalo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System aspart of ...
View articleUS e-commerce revenues will grow to between $580 and $970 billion by the year 2002, according to Giga Information Group, but other types of Internet i...
View articleOutsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...
View articleWe've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...
View articleInnovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...
View articleCupertino, CA-based AdForce Inc. said that Barton Faber, asenior executive in the database marketing industry, has joined the company'sboard of direct...
View articleNew York City-based K2 Design Inc. reported a net loss for thefirst quarter ended March 31 of $681,481, or 20 cents per basic share,compared to net in...
View articleHigh-bandwidth systems integrator VIDS Technologies Inc. and AboveNet Communications installed a turnkey,high bandwidth service for the Flycast Commun...
View articleJohn Day's weekly round-up of the discussion list buzz. This week: Third-party ad serving, eMarketer's report, and where are all those high CPMs? Read...
View articleNew York City-based 24/7 Media Inc. signed MapQuest.com to an expanded, two-yearglobal advertising sales services agreement. Read More...
View articleAs the debate over which technology will provide high-speed Internet access continues to rage, Keynote Systems set up a test where DSL and cable modem...
View articleYou've learned a lot about web site personalization -- enough to know that it will become standard fare on most web sites, especially those selling go...
View articlePart one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...
View articleIt's hard to get through the velvet rope on large portal sites. So what's the best strategy? Kathleen Burke has a few targeted suggestions. Read More...
View articleAndover, MA-based profile-driven marketing solutions company Engage Technologies filed withthe Securities and Exchange Commission for an IPO that coul...
View articleTop story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...
View articleTravel e-commerce is expected to reach $20 billion by 2001, a 700 percent increase over $2.5 billion in 1998, according to Internet travel research by...
View articleLast week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...
View articleA new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...
View articleNorwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...
View articleThe latest results of Healtheon Corp.’s Internet Survey of MedicineTM revealed that 85 percent of physicians surveyed are currently using the In...
View articleWhat's the role of today's media planner? If Tom had to sum it up in one sentence it would be: Find the most efficient ways to reach or exceed the cli...
View articleConsumers are becoming more comfortable with online shopping for a variety of goods and services, according to a study conducted by Opinion Research C...
View articleArroyo Grande, CA-based AmeriComUSA Inc. launched its AdCastand TrueManagement systems, providing non-scrollable, rich media e-billboardsthat stay on ...
View articleDeborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...
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