When online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleA study of customer satisfaction with the work of interactive services firmssays that one in three companies has ended Internet projects because of po...
View articleThe usual debate on the efficacy of web banners has reached a new level. Poor, blighted web banners are maligned and defended with equal vigor, as if ...
View articleA mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...
View articleExperienced ad sales people are eager to make the move into Internet ad sales, but hiring managers want Internet experience. Janet tells you how to ge...
View articlePreparing for its version 2.0 launch this July, home electronics retailingsite etown.com launched a series of advertisingtests and research studies to...
View articleIf nothing else, an online advertising campaign produces a pile of data. There's no need to be intimidated or cast it aside. A little effort in the ri...
View articleMarketing automation company Annuncio Software said it is now shippingits flagship product Annuncio Live, enabling marketers to automate Internetand i...
View articleNew York City-based 24/7 Media Inc. has launched 24/7 Direct, aservice for direct marketers with transactional marketing objectives such asuser regist...
View articlePalo Alto, CA-based AdKnowledge, a provider of end-to-endWeb advertising solutions, delivered what it calls the Rich Media AdvertisingStandard (RichAd...
View articlePaid listings on AltaVista are a pain in the patootie, is the Net is... or is it ain't a branding vehicle, and sample size dust-up when testing creati...
View articleWhen you're forecasting revenue expectations, it's not enough to know the size of the market. Or even to estimate market share. Janet tells you how pr...
View articleGoTo.com Inc., a Web search service thatauctions off search placement results to advertisers, said it hopes to raise$64 million for marketing and othe...
View articleSkokie, IL-based online grocer Peapod Inc. said a recent interactivemarketing study it conducted on behalf of certain of its consumer packagedgoods cl...
View articleNick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...
View articleEven in cyberspace, location is everything. According to survey resultsreleased by USATODAY.com, six out of 10 readersresponded favorably to the actua...
View articleIts the art of the search and thrill of the find. Chris Maher offers his own home brew for finding what you need on the web. Read More...
View articleA variety of approaches may be needed to make Internet users feel secure about the privacy of their personal information on the Net. Read More...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleMore shots were fired in the ongoing war between cost-per- click versus cost-per-thousand last week. The issue has been slumbering for a while, at lea...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleAndover, MA-based ClickZ Network, a resource for onlinemarketers, launched the ClickZ Challenge Web advertising competition designedto help The Doug F...
View articleA report by Deloitte & Touche and VHA Inc. found that 17.5 million adults are using the Internet to search for health information. Read More...
View articleIn the '40s and '50s when families gathered around the radio or television on Sunday nights, they relied on their favorite show to be sponsored by bra...
View articleHalf the job title is sales. The other half is manager. Janet tells you how to focus on the specific needs in your organization to match skills for op...
View articleEditor's note: What's happening on the always-active industry discussion lists? What's got people riled? What's the buzz? John Day tells all in the fi...
View articlePhoenix-based Creativision Publishing Corp.launched an online ROI analysis and reporting service, the first in a suiteof subscription services that wi...
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