SmartAge, theglobe.com Launch Free Ad Banner Service
Media

SmartAge, theglobe.com Launch Free Ad Banner Service

27y Beth Cox

SmartAge, theglobe.com Launch Free Ad Banner Servi...

San Francisco-based Web services company SmartAge signed a strategic partnershipdeal to help community operation theglobe.com launch a banner exchange...

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Internet Usage by Farmers Doubles
Audience

Internet Usage by Farmers Doubles

27y Michael Pastore

Internet Usage by Farmers Doubles

Internet usage by commercial farmers has more than doubled in the last two years, according to a study Rockwood Research, a subsidiary of Farm Journal...

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Organic Selects AdKnowledge for Web Ad Management
Media

Organic Selects AdKnowledge for Web Ad Management

27y Beth Cox

Organic Selects AdKnowledge for Web Ad Management

AdKnowledge said that Organic Media,the interactive media division of online business builder Organic, selected the AdKnowledge System toexecute ad ca...

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Jotter Users Can Choose Their Ads From the Flycast Network
Media

Jotter Users Can Choose Their Ads From the Flycast Network

27y Beth Cox

Jotter Users Can Choose Their Ads From the Flycast...

Jotter Technologies, a provider of useragent technology, signed a deal with ad network Flycast so that users of the free Jotterservice can specify the...

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Internet Performance at All-Time High
Audience

Internet Performance at All-Time High

27y Michael Pastore

Internet Performance at All-Time High

Internet users downloading Web pages via modem connections are doing so at the fastest speeds in more than one year, according to Inverse Network Tech...

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Sharing Ad Data
Analytics

Sharing Ad Data

27y Eric Bozinny

Sharing Ad Data

The rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...

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Jones Naughton Signs With DoubleClick
Media

Jones Naughton Signs With DoubleClick

27y Beth Cox

Jones Naughton Signs With DoubleClick

Jones Naughton Entertainment said that its GoOn-line.com subsidiary signed anadvertising agreement with DoubleClick Inc. Read More...

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Breaking Into A Category
Media

Breaking Into A Category

27y Tom Hespos

Breaking Into A Category

The rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...

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How Confident Are Your Consumers?
Media

How Confident Are Your Consumers?

27y Sean Carton

How Confident Are Your Consumers?

Sean reports on another new study that says customers don't feel confident giving credit card info online -- almost 67 percent of all e-commerce trans...

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CBS SportsLine Selects AdKnowledge
Media

CBS SportsLine Selects AdKnowledge

27y Beth Cox

CBS SportsLine Selects AdKnowledge

AdKnowledge, a provider of end-to-endWeb advertising management products, said that SportsLine USA, Inc.,publisher of CBS SportsLine, has selected the...

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AdForce, Engage Team Up to Deliver Profile-Driven Ads
Media

AdForce, Engage Team Up to Deliver Profile-Driven Ads

27y Beth Cox

AdForce, Engage Team Up to Deliver Profile-Driven ...

Engage Technologies Inc. is teaming up withad management company AdForce Inc. to provide profile-driven adtargeting services. Read More...

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A Targeting Tutorial
Media

A Targeting Tutorial

27y Heidi Kay

A Targeting Tutorial

Targeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...

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Lot21 Selected As Interactive AOR for Blue Shield
Media

Lot21 Selected As Interactive AOR for Blue Shield

27y Beth Cox

Lot21 Selected As Interactive AOR for Blue Shield

Blue Shield of California chose Lot21 Interactive as its interactive agencyof record to handle mylifepath.com, its health information Web site availab...

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The Silicon Bedpan
Marketing

The Silicon Bedpan

27y Greg Sherwin and Emily Avila

The Silicon Bedpan

The recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...

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The Dirt on Rich Media Banners
Marketing

The Dirt on Rich Media Banners

27y Brian Cavoli

The Dirt on Rich Media Banners

Hot stuff they are, but are you ready to hear about the real scoop on rich media banners? Uncover it all -- the good, the bad and above all, the reali...

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German Marketeers to Focus on Net
Media

German Marketeers to Focus on Net

27y Stafford Wadsworth

German Marketeers to Focus on Net

1&1 Aktiengesellschaft & Co. KgaA, the German company that marketed IT trade show CeBit '99, has decided to delve further into its new focus on Intern...

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AdKnowledge Offers Millward Brown Interactive's Voyager Profile
Media

AdKnowledge Offers Millward Brown Interactive's Voyager Profile

27y Beth Cox

AdKnowledge Offers Millward Brown Interactive's Vo...

Palo Alto, CA-based ad management services company AdKnowledge said it is the first Webadvertising company to offer Millward Brown Interactive's Voyag...

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Finding The Right Fit
Media

Finding The Right Fit

27y Janet Ryan and Kathy Lynn-Cullotta

Finding The Right Fit

There is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...

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WebQuest Acquires Banner Exchange Service
Media

WebQuest Acquires Banner Exchange Service

27y Beth Cox

WebQuest Acquires Banner Exchange Service

Minden, NV-based WebQuest International Inc., creator of the iPONG Game Arcade, acquired Bannerclicks.com, a banner exchangeservice. Financial terms w...

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Ralston Purina Selects Lifeminders.Com for Targeted E-Mail
Media

Ralston Purina Selects Lifeminders.Com for Targeted E-Mail

27y Beth Cox

Ralston Purina Selects Lifeminders.Com for Targete...

Herndon, VA-based LifeMinders.com Inc., a provider offreepersonal e-mailreminders and timely tips, signed pet food marketer Ralston Purina Co. as thee...

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Ralston Purina Selects Lifeminders.Com for Targeted E-Mail
Media

Ralston Purina Selects Lifeminders.Com for Targeted E-Mail

27y Beth Cox

Ralston Purina Selects Lifeminders.Com for Targete...

Herndon, VA-based LifeMinders.com Inc., a provider offreepersonal e-mailreminders and timely tips, signed pet food marketer Ralston Purina Co. as thee...

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AdForce Stock Takes a Whipping
Media

AdForce Stock Takes a Whipping

27y Beth Cox

AdForce Stock Takes a Whipping

The stock of Cupertino, CA-based ad server company AdForce Inc. took a beating after thecompany lost its fourth-largest customer, GeoCities, following...

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So You Want Branding and Direct Response, Huh?
Marketing

So You Want Branding and Direct Response, Huh?

27y Rob McEwen

So You Want Branding and Direct Response, Huh?

The concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...

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GoTo.com Offers Tools Giving More Control to Advertisers
Media

GoTo.com Offers Tools Giving More Control to Advertisers

27y Beth Cox

GoTo.com Offers Tools Giving More Control to Adver...

Pasadena, CA-based GoTo.com, a provider of targetedpay-for-performance online advertising, launched a new suite of tools thatenables Web sites to take...

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Online Ad Revenue Soars in Canada
Ad Industry Metrics

Online Ad Revenue Soars in Canada

27y Michael Pastore

Online Ad Revenue Soars in Canada

Online advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...

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Got The Click-through Blues?
Marketing

Got The Click-through Blues?

27y Deborah Kania

Got The Click-through Blues?

Dabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...

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Voters Favor Digital Voting
Audience

Voters Favor Digital Voting

27y Michael Pastore

Voters Favor Digital Voting

Two-thirds of Americans would like the option to cast their vote over the Internet, according to the latest results of ActivMedia's FutureScapes study...

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Airline Sites Need Work
Marketing

Airline Sites Need Work

27y Michael Pastore

Airline Sites Need Work

A survey of visitors to the Web sites of several major airlines has found that they have some work to do in the eyes of their customers. Read More...

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