Consumer products giant Unilever is about as far away from a .com as one can get. However, that's not stopping the company from making big bets on the...
View articleDirect marketers are always looking for ways to improve targeting and make a bigger impact on their audience. A great way to do this on the web is thr...
View articleA survey by the National Newspaper Association and Scarborough Research found that of the 30 percent of online users who shop online, half are readers...
View articleA plethora of PCs users, plenty of people using financial software, and fewer people using checks. Seems like market conditions are ripe for electroni...
View articleUnicast Communications, provider of itstrademarked Superstitial rich media advertising solution, said it hasreceived an additional $8 million in inves...
View articleWhen Web users want news, they go to MSNBC, according to PC Data Online's June numbers, while APBOnline makes a big move into the Top 20. Read More...
View articleOnline sales promotion firm IQ.com secured $9.25 million in a second roundof funding led by Knight Ridder Ventures. Read More...
View articleFor all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleMore than 3 million kids under age 17 are online in the UK, according to NOP. But as more kids use the Internet, more are upset by content they find t...
View articleFanball Inc. named CampbellMithun Esty (CME) in Minneapolis as its agency of record for its newly establishedInternet fantasy sports division, fanball...
View articleSelecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleeCommercial.com signed a three-yearagreement with Stan Lee Media Inc. to produce aseries of Internet direct mail campaigns aimed at promoting Stan Lee...
View article24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...
View articleAustralian enterprises continue to adopt the Internet at a steady pace, according to www.consult, an Australian research firm. The firm's findings are...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleKen Margolis Associates' Premium Network, a group ofhigh-visibility Web sites, said it is launching the Premium Wrestling Network. Read More...
View articlePeopleWeb Communications Inc. a providerof free online services and Internet interaction tools, signed newadvertisers including CoolSavings, FLIRT.com...
View articleCNET Inc. launched a $100 million multi-mediaadvertising campaign to brand itself as "The Source for Computer andTechnology." Read More...
View article24/7 Media Inc. and MapQuest.com signed Denny's to anexclusive marketing program designed to help Denny's drive in-store trafficby featuring restauran...
View articlePay-for-placement search site GoTo.com said that as of June 1999, 10,000advertisers actively participated in its online marketplace. Read More...
View articleDespite a rising consciousness about the importance of loyalty marketing, 70 percent of online retailers lack operational strategies for cultivating t...
View articleWe've all seen the increased use of print, television and radio advertising for web sites. Web banners used to be a great way to drive traffic, and in...
View articleIt was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...
View articleA study of Webcast audiences released at Streaming Media East found they are doing far more than listening to and watching online programming, they ar...
View articlePermission e-mail marketing company YesMail.com launched two new tools formarketers, called eTarget and eTrack. Read More...
View articleAd network Flycast Communications Corp. rolled out anew division focused on providing comprehensive Web marketing solutions totraditional direct marke...
View articleOnline market researchers NFO said that almost 53 percent of e-consumers were willing to buy more online with some kind of rewards program and 47 perc...
View articleAn upcoming interactive survey of online shoppers signals disappointing news for e-tailers: 40 percent of shoppers could not name an online retailer i...
View article