The folks at PricewaterhouseCoopers asked Internet users from the US, UK, France, and Germany why they go online, how they go online, what they do onc...
View articleLast week, the phrase that pays was evidently something akin to "Yes, Mr. Wetherell, I do have an ad management system that I'd be willing to sell." F...
View articleDid you ever stop to think how the Net has transformed our lives by connecting us to everyone else, regardless of time, space, or physical condition? ...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articleImagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...
View articleThe Internet and B-to-B outfits continue to be a match made in heaven, according to research by ActivMedia, Goldman, Sachs, and the Direct Marketing A...
View articleSF Interactive partnered with SiliconEntertainment to redesign the NASCAR Silicon Motor Speedway Web site. Read More...
View articleIt's MSN Day! Have you sent your cards and gotten your gifts? Have they been spread under your PC with care, in hope that St. Bill soon will be there?...
View articleInteractive agency Avenue A Inc. launched a new servicedesigned to enable its clients to minimize risk and maximizereturn-on-investment (ROI) on high-...
View articleThe real opportunity isn't in building new web sites these days, it's in re-building existing sites. So when renovating a site, how do you know where ...
View articleOff-line guerrilla marketer Eisnor Interactive Inc. opened new officesinBoston and San Francisco. Read More...
View articleWhy the obsession with click-through? Neil Cohen believes it all begins with brand building -- that true ROI comes with a strong brand and not the oth...
View articleWhen you're in a relationship, the one constant element is conflict. Even if you have a perfect relationship and all parties are happy 99 percent of t...
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
View articleE-mail outsourcing company Media Synergy formed a strategicalliance with Winfreestuff.com, which allows peopleto win promotional items and gathers nam...
View articleAustralian ad serving firm Sabela Media is expanding its independent adserving, tracking and ROI analysis services to the U.S. market. Read More...
View articlePay for placement search engine GoTo.com said it has added about 5,000 newadvertisers to its program, a 50 percent increase since June 1999, bringingt...
View articleThe people at the OCLC Online Computer Library Center have taken on the nearly impossible task of measuring the scope of the World Wide Web and counte...
View articleFew topics can whip a group of public relations professionals into a lather faster than news clips - the regular, systematic collection and analysis o...
View articleInternet marketing and solutions company BeFirst.com Inc. launchedFindWhat.com, a new Pay-for-Positionsearch engine. Read More...
View articleOver the holiday weekend Dana saw several stories predicting that "bricks and mortar" businesses will soon roll over their Internet counterparts. Mayb...
View articleCentralized ad management and delivery services company AdForce Inc. launched AdForce Asia,headquartered in Hong Kong. Read More...
View articleEvery once in a while Dana takes on a "real world" project, writing press releases or marketing materials where someone else controls the agenda and r...
View articleThe Internet makes for better support, so why aren't most online companies using it? Tom thinks the Internet business world is hurt by all the capital...
View articleThe online brokerage market will lead the financial services sector in growth, raising the asset pool to more than $3 trillion by 2003, but the financ...
View articlenterWatch Electronic, an Internet vehicle for accessing InterMedia Advertising Solutions'(IAS)InterWatch Ad Expenditure service, has been beefed up wi...
View articleEvery time a web visitor clicks a link to see another page, several pieces of data are stored in your web server's log files. This data can be used to...
View articleMoney talks and savvy web users listen. Finance is one of the killer apps for the Internet among service industries. Thanks to the Internet's wealth o...
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