Go2 Systems Inc., originator of Go2, a global addressing and locatorsystem, launched 300 individual Web sites providing access to more than 11million ...
View articleWith all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleThe Net is set to become the media that for the first time seriously splits people into groups based on their economic status. A recent AC Nielsen stu...
View articleSean says interactive media is different. Big revelation, huh? You might laugh at his naiveti for saying it. But a lot of folks just don't get this on...
View articleGlamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com. Read More...
View articleOnline media planning agency AdValue launched in theUK, offering "sophisticated online targeting and tracking software" for theEuropean market. Read M...
View articleThe online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmen...
View articleIf online banking is supposed to save time for consumers, why did 3 million customers take their finances offline in the past year? Cyber Dialogue say...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleImagine that you’re at your favorite online cheesecake store. You find what you’re looking for, add it to your shopping cart and click "buy." As you f...
View articleE-business agency Modem Media. Poppe Tyson launched a newoffering called Internet Customer Service Solutions (ICSS), designed to helpclients improve c...
View articleIt's a nasty ailment. It's deceptive, too. The worse you get it, the less you think you have it. Then one day, you wake up and realize what's happenin...
View articleA study by AOL and RoperStarch reveals how and why people use the Internet, how it is affecting their lives and society, what prompts their activity o...
View articleGallop & Gallop Advertising Inc. said that its Internet media network, Virtual Billboard Network, signedwith AdForce Inc. for scheduling, targeting,de...
View articleAd network 24/7 Media Inc. posted a net loss for thethird quarter of $11.7 million, or $0.55 per share, compared to a net lossattributable to common s...
View articleSurveys by Privacy & American Business , IBM, and @plan found that consumers will give up information for personalization, companies must take car...
View articleWe've had plenty of discussion about Microsoft. From the moment of decision all the way through the weekend, sites like SlashDot have been burning up ...
View articleInternet shoppers are three times more likely to buy items offline than online when browsing for items on the Internet. The fact that people are shopp...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
View articleThe Direct Marketing Association isrecommending that online companies notify visitors to their Web sitesof third-party ad servers that collect informa...
View articleDana's kids turned him on to "Animaniacs" cartoons. His favorite is a shopping mall episode where characters are pursued by a running gag, middle-aged...
View articleOnline party supply company Great Entertaining Inc. began a $10 millionintegratedmarketing campaign to drive consumers to its new Web site. Read More...
View articleSabela Media signed a deal with health andfitness network Netpulse Communications Inc. to serve,track and analyze advertising campaignsSabela's techno...
View articleAd network and serving company Real Media said it is working withcustomer relationship management firm Cyber Dialogue to implement anAudience Manageme...
View articleGeneration Y site provider iTurf Inc. signed with Phase2Media as an online advertisingpartner for the iTurf Network. Read More...
View articleInternet media and datamarketing company Avenue A Inc. launched Precision E-mail, acomplete service for planning and executing opt-in e-mail marketing...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleMike read a cute little article called "The Dirty Dozen" in another publication. The columnist reached out and asked various people what they hated mo...
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