Mike has decided to write something good about the web for a change. What has occasioned this new direction and spared you his grousing about the web ...
View articleOnline advertising remains a numbers game founded on the premise that the more Internet users you lure to your site, the higher your chances of shifti...
View articleInternet advertising makes up only about one percent of the total U.S. advertising market. The good news is that high- speed access will cause online ...
View articleThe November Webcast rankings by Arbitron were largely consistent with October's results, as the majority of the Top 25 occupying similar slots in the...
View articleThose dot-coms that anted up the $2.2 million plus per Super Bowl spot arereaping increased traffic in the aftermath of the highly-rated game. Read Mo...
View articleHot leads, qualified prospects, warm bodies ready to buy. Every salesperson wants those leads. Few of us like to spend our selling time talking to tir...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleSurveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleA survey of financial Web site users has found Canadian investors are changing their financial habits as a result of access to online investment infor...
View articleThe direct marketing experts at the "Billion Dollar Internet Strategy Setting Super Summit" knocked Dana on his tokhes last week. Martin Chenard of Ad...
View articleWhen David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
View articleThe explosion of rich media advertising in 1999 was just that, and it forced many traditional advertising agencies to evaluate how they could offer th...
View articleTom's not a tremendous fan of media plans that are put together solely on the basis of what syndicated research companies say about sites' demographic...
View articleFinally Nike has done what many observers expected the company to do last year. Nike Retail Services, Inc. introduced Nike iD, an interactive site tha...
View articleAn estimated 10.3 million Americans have changed their opinions aboutfinancial service brands as a result of information retrieved online,according to...
View articleFeedback about your site is a key component in building a relationship with your customers. If you're inclined to say, "We don't need no stinking feed...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleLast week, Janet wrote about putting together a sales leads pipeline. "Preaching to the choir!" one frustrated reader responded. "How do I get stubbor...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View articleThe healthcare industry will reach $370 billion in online transactions by 2004, according to a report from Forrester Research. Read More...
View articleIt's the middle of 1995, and Jim and his media counterparts are sitting in a small conference room in Wired's original San Francisco office. Some craz...
View articleEver thought about checking the results of your online ad campaign whileyou're in a meeting or out at lunch? Read More...
View articleSeth Godin's permission marketing has become one of the most powerful ideas to shape the way advertising and promotions are conducted on the web. The ...
View articleInternet service provider EarthLinkon Monday kicked off its first national advertising effort, starting with atwo-week blitz of television, radio and ...
View articleA lot of folks are deeply engaged in the sales planning process as we move into the new budget year. Janet and Nancy take a look at some of the assump...
View articleTime was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media ...
View articleTechnology network ZDNet Tuesday chose Net Perceptions'solution to help it more effectively target advertisements. Read More...
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