In perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleThe Internet Advertising Bureau (IAB), anindustry organization, this week formed a task force aimed at establishingstandards and areas of opportunity ...
View articleAfter forecasts of doom and gloom for Internet retailers, other studies are suggesting consumers keep going online to spend, revenues keep growing, an...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleCMGI's AltaVista portal and retailer Musicland StoresCorp. Thursday struck a co-marketing deal that leveragesAltaVista's online brand equity and Music...
View articleA possible threat to the rich media community was delivered this week as Netscape released the preview version of Netscape 6.0. Netscape does not incl...
View articleMichael has a confession to make: Ninety-five percent of the printed media kits he receives go right on top of the pile, collecting dust. So where doe...
View articleSearch engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, sit...
View articleResearch studies show that e-tailers only have one chance to survive. One bad experience almost guarantees a customer won't return for more. Not so fo...
View articleMany marketers submit their sites to the search engines carefully, only to find they didn't get listed in this search engine or that one. There's a lo...
View articleTwice as many automotive dealers are using independent online buying services to assist with the new-vehicle sales process compared to 1999 results, a...
View articleSales reps, particularly those new to the industry, spend most of their time selling to media planners and buyers. The average interactive media buyer...
View articleCorporate clients need to gauge the success of their online marketing campaigns to justify online marketing budgets to management. While traditional (...
View articleMany web site designers seem to take all the information on a site and mix it up into one pile of a design, making it quite challenging for anyone to ...
View articleWhat's going on in the rich media wireless space? There are some distant rumblings. Promises made, demos kludged together and so forth. But the rich m...
View articleWith the Internet economy in full swing, newly formed technology companies are forced to work at Internet speed in virtually every aspect of business....
View articleWhen setting up shop for a search engine premium placement campaign, you'll want to make sure you are effective by dealing with the most popular engin...
View articleHave you ever noticed that, in planning and placing online media, a number of great deals suddenly become available on a number of sites during partic...
View articleJanet and Nancy have spent the past few weeks talking about what keeps marketers up at night. But what about the concerns of those on the agency side?...
View articleAt a time when the ad industry is increasingly embracing onlinemarketplaces, start-up Media Market Makers on Tuesday will unveil plans fora new busine...
View articleAffiliate marketing gets a lot of attention these days. Forrester reported that affiliate programs accounted for 13 percent of 1999's online retail sa...
View articleMany organizations are reasonably sophisticated in key aspects of the day-to-day management of their web sites -- things like order taking, customer s...
View articleOnline retailers that succeed in building customer loyalty can be more profitable than online competitors that focus only on transactional metrics suc...
View articleAfter being barraged with radio, TV and print ads for Internet companies during the Super Bowl and over the holidays, you may wonder who won the aware...
View articleSearch engine listings can generate a lot of high-quality traffic. As an important part of your marketing campaign, search engine optimization is rela...
View articleDot-com companies seeking to stand out from the crowd are turning to evermore unusual placements -- now that race cars, stadiums, pizza boxes, andthe ...
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