Deciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
View articleAs online shopping becomes more mainstream, the face of the online consumers, the ways they use the Web to shop, and the products they buy online chan...
View articleWith all the talk about branding, it's hard not to think about the concept. What is branding, anyway? The look? The feel? The experience? Obviously, i...
View articleTo continue our online advertising glossary, let's start with things we can all agree on. First, there are banners and buttons. The Internet Advertisi...
View articleHave you ever had a pet project or name or theme that you really, really liked and, for whatever reason, nobody else quite got it? It happened to us h...
View articleA new survey of traditional advertisers finds the percentage of companiesventuringonline increased only three percent from a year ago, and thebiggest ...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleSixty-four percent of Americans age 12 or older have used the Internet in the past year, according to research by ACNielsen. Almost half of these Inte...
View articleWelcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...
View articleIn an effort to reach advertisers who would usually use GIF banners, Excite@Home's Enliven division on Monday unveiled arich media ad format -- Enlive...
View articleA survey conducted by Greenfield Online and sponsored by pogo.com takes a look at how Internet access at the office changes the way people work and pl...
View articleInternet advertising and marketing firm L90 on Thursday opened the doors on a newdivision -- L90Latino -- that aims to reel in advertisers and publish...
View articleThe online advertising industry is in for a shock. At the very moment agencies are becoming comfortable with rich media, the rules are changing. The c...
View articleThanks to the Nasdaq crash, we can all look forward to more reasonable pricing for portal advertising. Most media planners try to find deals for their...
View articleThe most important piece of the search engine puzzle is to submit search engine friendly web pages, but most web pages are NOT so optimized. That's be...
View articleA pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...
View articlePeople like sites that deliver information personalized to their interests. In fact, people don't mind giving up personal information if they get some...
View articleIf you're counting on "points" or other rewards to keep customers comingback to your Web site, think again. A recent survey from Jupiter Communication...
View articleLike a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...
View articleBill thinks publishers look on advertisers and agencies as some kind of necessary evil. Somebody in the company has to deal with these cretins, but yo...
View articleWe all recognize special offers like "Buy three for the price of two" or "Buy one and get one free." Most B2C Internet businesses weren't slow to adop...
View articleWith the stock market in the midst of its wild gyrations, there's been muchhand-wringing about how advertising agencies will fare if the dot-com gravy...
View articleThe most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...
View articleJanet and Nancy address the fine art of "selling" to creatives and agency executives. The cardinal rule for these folks is that you never try to sell ...
View articleB2B email marketing is still fairly new territory, with very few people inclined to divulge their hard-earned testing secrets and lessons learned. How...
View articleHammered on Wall Street like other B2C e-commerce companies, video e-tailer BigStar Entertainment Inc. on Thursdaymade the leap to the business-to-bus...
View articleWhat we do and what we say we do are two different things. That's one of the premises behind behavioral targeting. Web-based marketing companies are a...
View articleResearch projects done by Ernst & Young and IDC take a look at how people's gender, age, income, and where they live influence where they shop online,...
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