Canadians are more than willing to shop online, but aside from privacy and security concerns, there is a lack of Canadian sites from which to buy, mea...
View articleAh, summertime... finally and fully here. Freed at last from the cold, rain, and mud, we head for the seashore, mountain streams and dreams of freedom...
View articleYou'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...
View articleThe Internet is now used at least once a month or more by a quarter of the U.K. population, according to figures published Friday by Forrester Researc...
View articleThe online direct marketing company rounds up new customers for itscustomer acquisition service. Read More...
View articleThis week, you're going to experience a different type of case study, one in which you get to predict how it will turn out. Heidi's taking a look at R...
View articleWouldnt it be great to be able to monitor search-engine positioning results to answer ROI questions on GoTo.com versus Inktomi.com or Google.com? Or t...
View articleRichard is eleven weeks into his series on building an effective, profitable e-commerce site for $6,500. He thought he might actually miss the mark, b...
View articleOrb Communications and Marketing is set to add wireless capabilitiesto its arsenal, with the help of a cash infusion. Read More...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
View articleThe race for most retailers today is getting online. But theyre on the wrong track with a focus on beating the online competition. Can retailers reall...
View articleOnline banking may or may not be a wave of the future, and it may depend on where you live. For now, pure-play Internet banks account for a miniscule ...
View articleThe goal of driving traffic is at the forefront of every web site's marketing strategy. And we all know a good deal of traffic comes from search engin...
View articleNow advertisers and Web publishers can obsessively check campaignresults from anywhere. Read More...
View articleSo, you just fired your PR agency... Maybe thinking about doing PR in-house? Here are a few tips. Calibrate your expectations. There's no silver bulle...
View articleCMGI and Compaq make a multi-million investment, shoring up their interest in Engage. Read More...
View articleKeep it fresh. Sounds easy, doesn't it? But it's not always a simple mission to accomplish, especially for those who've found formulas that work. And ...
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleAndy talks about an issue near and dear to his heart: pricing. You may be in a competitive area where the CPMs are dropping and wacko competitors with...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleWhen search engines like FindWhat.com and GoTo.com started showing up, people at first thought "Why would I want to PAY for listings when I can get my...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View articleWord of mouth is largely responsible for the online success of Hotmail, Matt Drudge, and even the early days of Amazon.com, but how can you ensure wor...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
View articleThe bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleJanet and Nancy were asked about average click-through rates for various ad types. Yet, numerical averages only offer the most general guidelines and ...
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