After weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleWhen you get permission from people to send them a newsletter or email from time to time, make sure you're prepared. Because one of the fastest ways t...
View articleAndy recently got asked: "Why is ClickZ profitable while Salon is not? You both provide edgy and entertaining online content for intelligent readers. ...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleAn offshoot of the American List Counsel gets even deeper into the Internet marketing business. Read More...
View articleUBid leaves DoubleClick and chooses AdForce's serving solution. Read More...
View articleA new study provides insight into how to attract teen clicks. Read More...
View articleAre we back to discussing whether or not the earth is flat? There appears to be significant physical evidence that the web is much larger than search ...
View articleOne-third of Web businesses are in the b-to-b space, according to a report by ActivMedia Research, but online sales aren't often the goal of their onl...
View articleIt's important to be careful when using small test budgets, as they are often misleading and can misrepresent the potential of a proper ad campaign. A...
View articleEven the most popular e-tailers have only average execution when it comes to customer service on the Web, according to a survey of the 50 most popular...
View articleJournalists are looking around the corner to the Next Big Thing, which happens to be the Olympic Games. It's going to be very exciting. But the big st...
View articleMore service roll outs in the US and abroad will push ADSL modem shipments past the 1 million mark before the year is out. Read More...
View articleEmail marketers know that targeting is key. TechTarget put its energy into creating highly targeted email campaigns resulting in excellent click-throu...
View articleWhile early adopters have dominated the CanadianInternet scene until now, a new influx of mainstream consumers areabout to change the rules of the gam...
View articleInternet directories have become very popular search tools. There's an advantage to being listed in a directory versus a search engine because directo...
View articleThere are many things web marketers can do to improve web site performance. Ideas for improvements range from running targeted banner ads to adding we...
View articleSometimes life at a start-up seems like one big meeting with no end in sight. How does any actual work get done with everybody tied up in never-ending...
View articleMore than 1 million people in the UK visited sports sites on the Internet in June of 2000, according to MMXI Europe, making sports sites a more popula...
View articleTig starts a two-part series to accurately portray the shoddy industry-standard methods of collecting performance data. He starts by chronicling the w...
View articleThe first step in buying professional web development services is to take inventory of your present site. That is, define what you're trying to do and...
View articleWe love numbers. Big, round, sexy, impossible numbers, like having a roster of affiliates that number in the six digits. Tons of affiliates may look g...
View articleWhat would you do if you had a database of thousands of email addresses, but no explicit permission to contact the people behind the addresses? If you...
View articleAs the Internet becomes increasingly significant in our lives, the power and importance of search engines is enormous. Yet search technology has not k...
View articleThere are similarities and differences between direct mail and email marketing. Maybe not so much in methodology, but certainly when it comes to test ...
View articleIf you're looking for some program ideas that are so basic, yet truly fresh, you're gonna love this Buzzie nominee. Off the beaten media trail, a Nash...
View articleAvenue A's recent strategic alliance bears fruit. Read More...
View articleThe power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...
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