The question-oriented search engine suggests new ways for advertisers to reach the site's visitors. Read More...
View articleFCC chair William Kennard is against regulating the Internet. He also knows the regulated industries have the advantage in Washington. The lobbyists f...
View articleE-mail marketing isn't the only direct response Internet playgetting attention from investors. Read More...
View articleMost people think affiliate marketing is about a few scattered links from web sites to merchants. But now affiliate networks, merchants and even some ...
View articleClients always ask "How do I make sure I get to the top of a results list on the search engines?" Over the last few years, marketing mavens and IT pro...
View articleBlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...
View articleThere are places out there that will list you if you're willing to pay. Not only that, some traffic agencies are using third-party, pay-per-click traf...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleIn the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...
View articleMacromedia's Flash technology has given the Internet design/development community a number of new and exciting possibilities that could potentially bl...
View articleAOL drives to the goal with NBA and WNBA. Read More
View articleTeenagers and younger children are no strangers to the Internet, they just don't use it to make purchases. But a pair of studies found pre-purchase an...
View articleRich media cheaper than animated GIFs? Get a load on these two hypothetical banner campaigns! You just might change your mind after Karim compares the...
View articleWhat's new in search engine technology? Fact City has a fact-finding engine that can be used on search engine portals or other high profile sites. The...
View articleIn an effort to patch a hole in its list of offerings, DoubleClick Inc. on Wednesdayacquired 60 percent of FlashbaseInc., a start-up that offers a Web...
View articlePredictions of tenfold growth in the consumer e-commerce sector are far out, according to a professor at NYU whose own study challenges the findings o...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleOnline ad space is a relatively easy sale these days, and buyers have the ability to spend rather easily. Perhaps, as a result, this has gone to some ...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleHit the books and learn a lesson from this university! It's an email marketing attack that repeatedly attracts alumni to its website while saving buck...
View articleCyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleWhat is the consumer's agenda while navigating online? That's a question that we constantly ask ourselves. Whether it's developing a new web site, a n...
View articleUsers have complained about relevancy for years to no avail. If anything, major search engines have concentrated on lucrative e-commerce portal deals ...
View articleInternet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
View articleTwo marketing technology firms -- Veridiem Inc. and Adinfonitum -- onMonday separately introduced products that would let marketers see theresults of ...
View articleThe Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultima...
View articleTom revisits the idea of tracking non-click conversions after AdKnowledge releases results of its "Online Advertising Report: First Quarter 2000." It ...
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