The predominant reason people click on ads is interest in the product advertised. Sure, sweepstakes, curiosity-makers, and entertaining ads all have t...
View articleWe've covered the advantages of a network buy before: a wide variety of sites from a vast array of categories, giving unduplicated reach in one stop. ...
View articleWhat do advertising buyers really care about? While every company has distinct and individual marketing goals, there are a few major categories that m...
View articleReal-world brands versus online-only brands: Which do you think consumers generally have more trust in? One of the problems the Internet world faces t...
View articleMainstream entertainment with content specifically designed for the Internet will proliferate substantially in the next year, according to Gemini Cons...
View articleFinancialservices companies around the world expect the impact of the Internet on the asset accumulation and wealth protection market to accelerate dr...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleClick2Learn.com, a provider ofelectronic training technology, on Friday tapped WiredEmpire, a subsidiary of Marketing Services Group, Inc., to handle ...
View articleConsumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleIn the beginning there was the word, and the word was called hypertext, and the word was good enough for those who used the web. But as time went on, ...
View articleEver since the web was spun, in the mid-1990s, analysts have been shocked - SHOCKED! - at the continuing presence of what they derisively call "mom-an...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleCompanies spend a lot of time, energy and money trying to get inside their customers' heads. It starts with a simple question, evolves into a complex ...
View articleMost web sites use their own proprietary ad-serving technology and software for managing campaign data. They all record data differently and report it...
View articleInteractive sales reps deal exclusively with the interactive media planners and buyers who allocate the interactive budget. These folks never think ab...
View articleNielsen//NetRatings has released its first audience measurement numbers for Japan. The top Web properties, advertisers, and the average Internet use s...
View articleOnline direct marketer FreeShop.com Friday struck a one-year, seven-figure deal with Promotions.com, thatwill bring FreeShop.com's free and trial offe...
View articleAd firm 24/7 Media Tuesday bought e-mail marketer Exactis.comin a stock swap valued at $490 million, further bulking up 24/7 for itscompetition with D...
View articleA recent ezine headline, "Nerve Creates Internal PR Firm," brought crashing home the impact of the dot-com revolution on the public relations business...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleThere are many considerations when either projecting or analyzing the back end of your online ad campaign. Some of Jim's recent campaigns used the fol...
View articleThe absence of widespread US-style unmetered access is dramatically slowing the growth of the UK Internet economy, according to a survey by Durlacher....
View articleWith Valentine's Day this week, Ann talks about something near and dear to her heart: site publishing. Pity the much-maligned site publishers. They ha...
View articleWeb marketers have a love/hate relationship with search engines. Those with high rankings and lots of traffic just love 'em. But for most sites, the c...
View articleWhen negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleIn a classic marriage of the traditional and the Internet age, 53-year-oldmarketing firm Cronin and Co. onThursday teamed up with interactive agency B...
View articleFew businesspeople would deny the importance of prospect screening, but the issue gets divisive when we start looking at where that responsibility res...
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