Planning the Advertising Sales Process
Media

Planning the Advertising Sales Process

27y Janet Ryan and Nancy Whiteman

Planning the Advertising Sales Process

When forecasting revenue expectations for any business, it's not enough to know the size of the total market. We're well on the way toward a multi-bil...

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Online Consumer Spending Growth Slowing
Audience

Online Consumer Spending Growth Slowing

27y Michael Pastore

Online Consumer Spending Growth Slowing

The rate of growth of online spending per person is declining even though total online retail spending is increasing, according to a study by The Whar...

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Judged by Your Looks
Media

Judged by Your Looks

27y Nick Usborne

Judged by Your Looks

It's sometimes all too easy to spot a small business online. The design and architecture of the site give it away. An important issue for any small bu...

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The Numbers Are In
Audience

The Numbers Are In

27y Michael Pastore

The Numbers Are In

Well, that's not exactly true, but there are some early returns showing that holiday e-commerce surpassed some expectations. As for the other type of ...

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Cellmania.com Promotional Deal with Yahoo!
Media

Cellmania.com Promotional Deal with Yahoo!

27y Pamela Parker

Cellmania.com Promotional Deal with Yahoo!

Cellmania.com, an e-commerce sitethat sells wireless products like phones and pagers, on Wednesday signed anagreement to become a Yahoo! merchantand g...

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A Stocking Full Of 'CyberClippings'
Marketing

A Stocking Full Of 'CyberClippings'

27y Len Stein

A Stocking Full Of 'CyberClippings'

If you're looking to fill your client's or boss's inbox with a load of e-clippings, or if you monitor more than three or four web sites, start the mil...

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Are You 'Styled' for Success?
Media

Are You 'Styled' for Success?

27y Anne Miller

Are You 'Styled' for Success?

Ever have trouble getting your ideas across to advertisers? You might be failing to communicate with them in their own communication style. Anne's sna...

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BeFree.com Builds About.com Affiliate Program
Media

BeFree.com Builds About.com Affiliate Program

27y Pamela Parker

BeFree.com Builds About.com Affiliate Program

BeFree.com this week revealed that ithad been hired to create an affiliate program to boost traffic to About.com, and boasted that the program,launche...

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FreeShop.com and Enews.com Forge $10 Million Pact
Media

FreeShop.com and Enews.com Forge $10 Million Pact

27y Pamela Parker

FreeShop.com and Enews.com Forge $10 Million Pact

Enews.com, the magazine e-tailer, and Freeshop.com on Tuesday inked a three-year deal worth $10 million, whereby Freeshop willmarket Enews.com's produ...

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Search Engine Tips For The Millennium
Search

Search Engine Tips For The Millennium

27y Paul J. Bruemmer

Search Engine Tips For The Millennium

Sometimes web businesses miss out on the most effective and cheapest method of web site promotion - search engine positioning. The 10th GVU Study says...

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Writing Compelling Copy - Part II
Email

Writing Compelling Copy - Part II

27y Kim MacPherson

Writing Compelling Copy - Part II

Kim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...

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Late Entrants Play Catch-up in E-Mail Marketing
Media

Late Entrants Play Catch-up in E-Mail Marketing

27y Pamela Parker

Late Entrants Play Catch-up in E-Mail Marketing

What's the hottest marketing medium that the industry's biggest players arethrowing money at? It's the Internet's original "killer app," the mostwidel...

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Here's the Newest Employee Perk
Marketing

Here's the Newest Employee Perk

27y Jay Schwedelson

Here's the Newest Employee Perk

Medical, dental, 401Ks, stock options, and... intranet rebates? If your corporate culture allows it, this may be the next company perk coming your way...

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Business Communities: An Emerging Marketing Opportunity
Marketing

Business Communities: An Emerging Marketing Opportunity

27y Barry Silverstein

Business Communities: An Emerging Marketing Opport...

Unlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...

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Who's Who in Affiliate Marketing?
Marketing

Who's Who in Affiliate Marketing?

27y Shawn Collins

Who's Who in Affiliate Marketing?

On December 2nd, internet.com and Refer-it hosted Affiliate Solutions '99 in New York City, which attracted a veritable Who's Who in affiliate marketi...

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Beyond Interactive Partners with MessageMedia
Media

Beyond Interactive Partners with MessageMedia

27y Pamela Parker

Beyond Interactive Partners with MessageMedia

Web services firm Beyond Interactiveannounced Thursday it would team up with MessageMedia to bringpermission-based e-mail marketing capabilities to it...

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Online Habits of African-Americans Set Them Apart
Audience

Online Habits of African-Americans Set Them Apart

27y Michael Pastore

Online Habits of African-Americans Set Them Apart

Nearly 5 million African-American adults are online in the US, according to Cyber Dialogue, and research shows they are intensive music shoppers and s...

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The Search For Lou 'e-' Pasteur - Part II
Email

The Search For Lou 'e-' Pasteur - Part II

27y Bob Dorf

The Search For Lou 'e-' Pasteur - Part II

More on e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. Businesspeople, deluged by hundreds of e-drivel daily,...

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Sales Tax Would Harm E-Commerce
Audience

Sales Tax Would Harm E-Commerce

27y Michael Pastore

Sales Tax Would Harm E-Commerce

Nearly 60 percent of consumers would make fewerpurchases if they had to pay a sales tax on all Internet purchases, according to a survey by BizRate.co...

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Qualcomm Frees Eudora
Media

Qualcomm Frees Eudora

27y Pamela Parker

Qualcomm Frees Eudora

Qualcomm Inc. Thursday announced it will release a free full-featured version of its Eudora e-mail program, with sponsors picking up the tab. Read Mor...

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Consumers Want More from Online Banking
Marketing

Consumers Want More from Online Banking

27y Michael Pastore

Consumers Want More from Online Banking

Consumers are embracing online banking, but they want more services, and accounts that are easier to open, according to an eFunds survey. Read More...

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Lot21 Aims to Move Beyond Interactive Advertising
Media

Lot21 Aims to Move Beyond Interactive Advertising

27y Pamela Parker

Lot21 Aims to Move Beyond Interactive Advertising

San Francisco-based interactive agency Lot21 unveiled two new offerings -- consulting services and Web marketing. Read More...

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Hospital Staffs Increase Internet Use
Audience

Hospital Staffs Increase Internet Use

27y Michael Pastore

Hospital Staffs Increase Internet Use

Use of the Internet by clinical and support staff in US hospitals has increased dramatically in the past year, according to a study by VHA Inc. Read M...

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Europeans Going Digital
Audience

Europeans Going Digital

27y Michael Pastore

Europeans Going Digital

PC ownership in Europe will surge over the next four years, surpassing the US in some European nations, and Europeans will lead the way in accessing t...

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European Internet Audience Data
Audience

European Internet Audience Data

27y Michael Pastore

European Internet Audience Data

Media Metrix Europe results for the UK, France, and Germany shed some light on usage patterns and the top sites in these countries. Read More...

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Where Are All The Testimonials?
Media

Where Are All The Testimonials?

27y Nick Usborne

Where Are All The Testimonials?

Here's a weird thing. How come there are so few sites that use testimonials? In the print world, testimonials have been used for decades. They provide...

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Going Beyond The Banner With Complex Products
Marketing

Going Beyond The Banner With Complex Products

27y Jason Hoch

Going Beyond The Banner With Complex Products

Let's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...

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NFO Worldwide Launches Automated Online Research Affiliate
Media

NFO Worldwide Launches Automated Online Research Affiliate

27y Beth Cox

NFO Worldwide Launches Automated Online Research A...

Supported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with afully automated...

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