For the past two weeks, Janet and Nancy have been covering the findings of some recent J.M.Ryan & Associates research on media buyers. Today, they fin...
View articleBaseball's declining in popularity because it doesn't happen fast enough. Hockey and wrestling, however, give you quick bursts of activity. And the sa...
View articleWhat happens to all those online shopping carts that consumers abandon instead of making the purchase? Instead of clogging cyber-aisles, the customers...
View articleInteractive agency Modem Media Poppe Tyson Inc.posted third quarter net income of $1.31 million, or 12 cents per share,compared to a loss of $1.13 mil...
View articleInteractive agency K2 Design Inc. posted net income for thethird quarter of $266,000, compared to a loss for the same period last yearof $339,000. Rea...
View articleAdTech starts Monday in New York, and Dana will be there for you. Before he goes, a review of two books on the essence of good marketing. Both are wel...
View articleWhat's among your least-favorite activities in everyday life? Listening to a life insurance sales pitch ranks up there with going to the dentist or de...
View articleHow are you getting people to come to your site? If you're like a lot of folks out there, you might be using some combination of prayers and word of m...
View articleThe race is on to understand the customer. We have the technology to tailor web content based on the interests of visitors. We are able to drop ads in...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
View articleMost business plans that we have read recently include a revenue stream from selling advertising space. But just because you have a site that generate...
View articleMarket research firm NFO Worldwide launched InsightExpress, a new Internetcompany formed to provide real-time consumer input to decision-makers incomp...
View articleThe Coalition Against Unsolicited Commercial E-Mail (CAUCE) and e-research company Survey.com have partnered to track spamstatistics and provide hard ...
View articleWhen Jim first started buying online advertising it was a simpler time: You went to a site on behalf of an advertiser with some money and an idea of w...
View articleBPA International and I/PRO (Internet Profiles Corp.), a subsidiaryof Engage, signed a strategic agreement thatwill enable BPA to prepare interactive ...
View articleMedia Buyers sound off about Internet Ad Sales Reps in J.M.Ryan & Associates' recent survey. Janet and Nancy present key findings, illustrating wh...
View articleISP EarthLink and pay-for-placement search site GoTo.com signed a two-year, $10 millionagreement that makes GoTo.com the default search engine on Eart...
View articleFor the last week, Dana's been wandering the halls of last week's Internet World trade show, in search of good stories (or at least good lessons) that...
View articleOnline advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced versionof its proprietary ad tracking and serving techn...
View articleWhile the Internet has shown some performance improvements in recent years, the Web remains slow for conducting serious transactional business, accord...
View articleGrowth in web usage has led to growing traffic, and sometimes growing revenues. But, high growth in overall use of the web can hide important informat...
View articleDuring this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...
View articleLast week, Janet and Nancy told us how to build and create targeted inventory with marketing research. Now they demonstrate how to take that informati...
View articleLexmark International launched its firstglobal campaign to highlight the advantages of its Z Series printers, callingthem "the highest resolution inkj...
View articleTelevision viewing has not been adversely affected by Internet usage, with less than 2 percent of those with Internet access trading time spent watchi...
View articleProfessional marketers in electronic commerce are embracing and improving promotional techniques originally developed for the offline world. As the In...
View articleThe moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...
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