Jones Naughton Entertainment Inc. announcedthe expansion of an extended marketing campaign for its new e-commerce Website ShopGoOnline.com. Read More...
View articleAfter nearly two years of interoperability problems, sketchy deployment, and equipment upgrades, the performance of 56K V.90-standard modems is finall...
View articleYou might be a publisher choosing to offer CPA (cost per action) pricing, or maybe you're responding reluctantly to advertiser demands. If you are sel...
View articleSure the Net is still in its infancy. But some online disciplines have advanced more than others. While web development has progressed tremendously, a...
View articleWhat comes to mind when using the Internet to enhance your customer support capabilities? Is it the quick turn-around of incoming e-mails? Or an onlin...
View articleDigital marketing solutions provider MatchLogic, a division of Excite@Home, delivered a new media planningand buying program called Media and Advertis...
View articleInteractive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly la...
View articleChris knows how much fun it is to have creative ideas and see them brought to life. But apparently, there can be a lot of bad creative ideas out there...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View article24/7 Media Inc. reported a net loss for thesecond quarter of $7.2 million, or $0.37 per share, compared to a net loss of$9.9 million in the same perio...
View articleWe pump out a lot of information about product features and benefits on the web, but how much - or how little - do we use emotional appeals to help cu...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
View articleDoubleClick Inc. formed a strategicalliance with e-business marketing company Mediaplex Inc. "to bridge the gap betweennon-personally identifiable onl...
View articleHow do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...
View articleGreat customer support is vital... Customer support is our sole concern The customer is always right... Sound familiar? We've all heard these lines fr...
View articleThe ever-evolving industry of e-commerce isn't just about making profits. Giga Information Group Inc. reports companies conducting business over the I...
View articleThe insurance industry is showing a lingering ambivalence toward the Internet and will lose some of its market share as a result, according to a surve...
View articleClickZ Forum members learned more about making web brands successful: good navigation, right tone of voice, consistent messages, and offline media int...
View articleWork-at-home and online households will fuel the growth of emerging broadband services and home networking solutions, according to a report by IDC. Re...
View articleIf you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...
View articleSearch engines don't find that much. Not only do most of the popular search engines index less than 10% of the web, but the engines are biased because...
View articleA new industry study predicts that online ad spending will reach $32 billionin 2005, surpassing even many of the most bullish forecasts made to date. ...
View articleA survey by APT Strategies found that the average online shopper Down Under is male, around 30 years old, with money to spend. Read More...
View articleInteractive marketing agency for Avenue A was named an online agency ofrecord for Ticketmaster Online-CitySearch. Read More...
View articleWhen visitors to your web site have a question about products or ordering, how do they find the answer? Help and FAQs are great, but you need more bec...
View articleAmerican businesses are rapidly embracing the Internet as a tool to facilitate communication, collaborate with others, and improve productivity, accor...
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