Opt-in e-mail marketing company NetCreations Inc. introduced TrackBot,a real-time e-mail response-tracking system that measures the results of itsPost...
View articleAmy has become an online auction obsessive -- she spent more hours on eBay last week than she did sleeping. And she learned some key lessons in how yo...
View articleMore than half (51 percent) of the instructional rooms in US schools had Internet access in 1998, according to a survey released by the US Department ...
View articleShares of New York City-based GreyAdvertising Inc., the world'ssixth-largest advertising agency, were off by as much as 6 percent Mondayafter it repor...
View articleSan Francisco-based SFInteractive and Straight UP!, a pioneer in onlinemarketingmeasurement solutions, have established a marketing partnership. Read ...
View articleThere is a major dilemma facing online advertising right now because there is no consensus, and no policy dictating the metrics of online advertising....
View article4Internet, which describes itself as a vertical portal network, has joined the@dVENTURE Network, VentureDirectWorldwide's online advertising network. ...
View articleOnline shoppers are becoming more sophisticated and more savvy, according to results of the BizRate.com Consumer Fulfillment Index (CFI). Read More...
View articleNew York City-based HotSocket Inc. launched what it calls Web-Based Direct Response, a set of tools that offers products directly toconsumers in dedic...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleThe number of people who will buy holiday gifts over the Internet using credit cards will more than triple in 1999 according to Ziff-Davis' InternetTr...
View articleModem Media.Poppe Tyson Inc.posted a net loss for the fourth quarter ending last Dec. 31 of $1.1 million,or $0.14 per diluted share, compared to a net...
View articleA new research study indicates that online banner advertisements are just aseffective as television ads in their ability to increase consumer awarenes...
View articleThere are several ways to do banners wrong... and Chris highlights what he considers to be the best two proven ways to waste money on banner campaigns...
View articleWhat do you think is the most influential factor in determining the response rate of an online DR campaign? Heres a hint...its not the creative. Read ...
View articleHow does Barry love email? Let him count the ways that email marketing can fulfill your online objectives. Read More...
View articlePay-for-position business directory 411now.com entered a co-branding venture withInfoseek's Express product, a meta-searchtool. Read More...
View articleHomestead Technologies Inc. announcedadvertising partnerships with the Rolling Stone Network, AccuWeather,VantageNet and HotBot for its "Elements," or...
View articleWhere do you find most of your new-business contacts? At prescribed networking functions over the weak drinks? Or in line at the deli counter? In some...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleMore than half of the Internet users who plan on celebrating Valentine's Day will do so by sending an electronic greeting card, according to a new sur...
View articleJanet thinks outside the (cash) box this week as she talks about non-monetary ways to compensate top sellers on your team. Read More...
View articleA study released by The Arbitron Company and Edison Media Research showsthat online radio/audio listenership penetration has doubled in six months. Re...
View articleWell, it's the day after the party that was the holiday buying frenzy of Christmas '98. And more than a few online merchants are nursing enormous hang...
View articleHow does a new site scramble to build a brand with advertisers in an increasingly crowded market? Bobbie Halfin offers a roadmap by looking at one sit...
View articleCountless surveys and predictions have told us the Web is becoming more like the offline population. It is no longer a place for academics and technol...
View articleAmy has found the Net-based cure-all for the dressing room blues, so she'll never have to stare again into another three-way mirror, feeling less than...
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