Following lowered guidance for Silicon Alley's "other" ad network, 24/7 Media has more bad news. Read More...
View articleThe Miami-based Internet I-shop blamed diminished demand from dot-com clients. Read More...
View articleThere is never any one right solution when it comes to running a good SEO campaign, but pay for position could be a vital component. Read More...
View articleHow do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleSearchUP will join the company as it refocuses and rebrands to concentrate on its marketing technology and affiliate business. Read More...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleThe Internet company Zoomerang decided late last year to build up its membership database. Concluding that a third- party loyalty program would be a g...
View articleWhen should a company outsource its email marketing operations? If you're struggling with this question, this column is for you. Heidi shares the expe...
View articleHere are the results of the pop quiz we gave you a few weeks ago. We asked you to take a look at the email- marketing tests conducted by e-marketer Di...
View articleHere's a Flash campaign for Opus2 Direct by Interactivebyte. It's not just cool, what's notable is its information-gathering capability achieved by tr...
View articleLast week we ran an article by Tom Kuegler titled "Some People Should Spam." Andy wants to set the record straight: We don't approve of spam! In fact,...
View articleCompaq Computer's search site AltaVista will soon begin to auction off positioning at the top of search results for certain queries, according to apub...
View articleValueClick U.S.A said it plansto establish the Pacific Rim's first "pay-per-visitor" Internetadvertising network ValueClick-Japan ,based in Tokyo, and...
View articleIrvine, CA-based Auto-By-Tel , which invested $1.3 millionin a TV ad during the Superbowl, said it saw a traffic increase of 1,700%immediately followi...
View articleThe Christmas retail window is the most competitive activation period in the UK. Every major brand wants Oxford Street, every luxury retailer wants a ...
View articleThere is a version of community marketing that exists almost entirely in brand decks: the language of connection, belonging, and purpose that sounds m...
View articlePlatform businesses do not happen by accident. They happen when a company decides, at a point of genuine choice, to stop competing on what it sells an...
View articleMost beauty brands treat professionals as a distribution channel. They court them at trade shows, offer wholesale pricing, and hope the endorsement fo...
View articleThe fashion industry has spent decades operating on a basic information gap. A brand sells a dress to a department store buyer. The buyer places it on...
View articleLauren Sherman had been CMO of Ruggable for a matter of weeks when she made the call. The brand was over-indexed in channels with diminishing returns,...
View articleWhen Saatva CEO Ron Rudzin watched coverage of the Paris Olympics, he read that athletes were unhappy with their sleeping arrangements in the village....
View articleWhen generative AI made content production essentially free, it also made brand indistinction nearly universal. The result, now visible across virtual...
View article“Advertising is no longer a broadcast sent into the world and measured weeks later. Through agentic AI and connected data layers, it becomes a l...
View articleTL;DR Media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing answer different questions and are strongest when used toget...
View articleThere is a specific kind of brand problem that established companies rarely talk about openly: the moment when your loyal customers are aging out, and...
View articleTL;DR TikTok Shop creates a measurement gap that most ecommerce stacks cannot close on their own: in-app purchases never touch a website pixel, native...
View articleTL;DR The Amazon Halo Effect is the portion of Amazon revenue driven by paid media run outside Amazon — primarily Meta and TikTok — that native attrib...
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