Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleEmily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleEvery marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleA Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...
View articleMarketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...
View articleCharlie Clark, Founder of Minty Digital explains why SEO fundamentals still underpin both traditional and AI search visibility, even as zero-click beh...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleCES 2026 is less about “AI everywhere” and more about AI that actually works in real workflows. Here’s what marketers should take from the show so far...
View articleAs Gen Z reshapes the beauty landscape, Camelia Beauty Co Founder and Co CEO Christina Kao shares what brands must get right in 2026. From rapid innov...
View articleCommerce media is set to surpass traditional TV advertising in 2025, reshaping where budgets flow and how brands connect attention with purchase inten...
View articlePublicis • Wishes for the Next Century What it isPublicis marks its upcoming 100th year with a film that blends live action and AI, created by Publici...
View articleUntil recently, skincare and makeup operated as two distinct categories. One addressed long term care. The other focused on short term aesthetic chang...
View articleBeauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no lon...
View articleAt Beauty Connect LA 2025, Melissa Burdick and Riku Laitasalo from Pacvue, and Calvin Lammers from Nécessaire explored how cultural trends are evolvin...
View articleIn a crowded beauty market, growth often comes at the cost of what made a brand desirable in the first place. At Beauty Connect LA, executives from De...
View articleAt Beauty Connect LA, four leaders in the beauty and wellness industry took on one of the most complex questions facing modern brands: how do you pers...
View articleThe creator economy has matured, but brands are still learning what makes a partnership deliver meaningful results. At Beauty Connect LA, leaders from...
View articleEzra Firestone has built and sold multiple eight-figure eCommerce brands and helped thousands of entrepreneurs do the same. When he walked on stage at...
View articleBlack Friday and Cyber Monday punish guesswork. Teams that land results arrive with proof, not hopes. Carly, CEO of Sometimes Curly, and Darlene, CRO ...
View articleAt the Innovate Seller Summit, a veteran eCommerce entrepreneur offered something the audience didn’t expect – a story of failure. After more th...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articlePLUS: OpenAI looks to build in-house ad infrastructure Read More...
View articleAt ShopTalk Fall, Shop LC’s Francesca Kennedy explained how authenticity and impact, from 55 million meals donated to monthly community...
View articlePLUS: Insights from Wyclef Jean, Evan Spiegel, and industry leaders this week Read More...
View articleAt ShopTalk Fall, leaders from Lowe’s, ThredUp, and Tanger stressed that AI is not a silver bullet but a tool for solving real retail problems, from s...
View articleWhat we saw on Day 2 at Shoptalk Fall Zihan Lyu September 19, 2025… Read More...
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